Recycling company Paperazzi 50 uses a novel approach to protect the environment:
collecting used paper from businesses, schools, stores, and even individuals,
the company recycles them using 45 expertly trained women, turning them into
plantable paper products.
اضافة اعلان
Fadi Al-Zubaidi,
founder and CEO of Paperazzi 50, said that “the survival of humankind is in a
healthy environment, that is why I try my best to have innovative ideas to help
the environment”.
Paperazzi 50 was
established in 2018 under the name of Rozme W Nabte. In December 2021, the name
was changed to Paperazzi 50.
The company,
started recycling paper in 2018 with one employee, Zubaidi said.
A biodegradable
eco-paper known as “plantable paper” is created from seed-embedded,
post-consumer, and post-industrial paper waste. The seeds sprout when the paper
is planted in a pot of soil, and the paper decomposes. Flowers, herbs, or
veggies are the only things left behind; there is no waste. It is simple to
cultivate and plant.
The process of
recycling paper starts with distributing boxes to companies, and institutions
to collect papers, Zubaidi said, adding that now the company has grown and
trained less-fortunate women from the north of Jordan in the process of paper
recycling.
(Illustrations: Jordan News)
“These women do not
have any source of income; we currently have 45 well-trained women equipped to
help us,” he said.
Among the recycled
paper one may find badges, invitations, business flyers, wedding announcements
and postcards, notepads, origami, and other knickknacks.
Zubaidi said that
some people wonder whether planting vegetable seeds in recycled paper with
print on would make them grow containing harmful substances.
According to him,
the paper the company uses has 100 percent organic ink and does not contain any
harmful substances.
“The organic ink is
certified for safe use, and it will not affect any plants that will grow from
the paper,” he said.
Moreover, Paperazzi
50 recycled paper is acid-free, biodegradable, and environment friendly.
Throughout the
COVID-19 pandemic, Paperazzi 50 had a big challenge, as there was no paper to
be gathered, said Zubaidi.
“Many companies,
institutions, schools, and universities were closed, but one day I got an idea:
why not have another source for paper? So we came up with paper made of natural
wool, and it works well,” he said.
Zubaidi added that
this product could be used as letterhead paper by companies, so now Paperazzi
50 is getting orders for it.
The company has got
support from several institutions in Jordan, said Zubaidi; it got funding from
Luminus Shamal Start, a leading business accelerator and seed investor in the
north of Jordan.
The company has
also been accepted by Business Innovation Growth by Orange Telecommunications
Jordan, and the acceleration program of Landmark Hotel Amman, which is Landmark
2.0.
(Photo: Twitter)
In addition,
Paperazzi 50 was incubated by TTi, a Jordanian NGO with the mission of supporting
young entrepreneurs by providing entrepreneurship awareness workshops,
training, mentoring, consultation, and incubation.
“We have a couple
of prizes that we have won based on the environmental and social impact that we
are doing,” Zubaidi said.
The social mission
of Paperazzi 50 is to protect the environment by recycling paper, creating
plantable paper products, and reducing the usage of regular paper in order to
save trees.
The company also
aims to raise social awareness and educate people about the value of recycling,
and train women in production and recycling.
“Our vision about
the environment in Jordan? Basically we try to provide as many awareness
sessions as possible, especially for students in schools, about paper
recycling,” Zubaidi said, adding that the sessions help make students more
aware about recycling and the environment.
Paperazzi 50 aims
to reach out to every place in the Kingdom, he said.
“We have started in
the north of Jordan and are looking for some investments so we could spread in the
entire Kingdom,” Zubaidi said.
According to him,
paper made from natural wool is just a start; the company is working to find
alternatives and reduce the usage of regular paper in the market.
“The most interesting thing that I enjoy is being creative and
creating new products,” Zubaidi concluded.
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