Inter-generational
communication may be challenging, but we
need to get it right. As millennials move deeper into their careers and Generation
Z enters the workforce, baby boomers and Generation X are faced with the
challenge of effectively communicating with younger employees; any
communication errors could lead to huge costs to businesses.
اضافة اعلان
A study from
Holmes Report found that the total cost of
employee misunderstanding rose to $37 billion, with an average cost per company
of $62.4 million.
While each generation has specific communication
preferences, knowing their preferred method is just the start of developing an
inter-generational relationship. Soon, all five generations will be working
together in the same job market, each with different communication preferences,
whether through a specific medium, speed or style.
Generation Z
This is the first tech savvy generation that experienced the
internet as part of their daily lives at a young age. This generation comprises
people born after 1997 who have spent much of their lives in front of screens.
While at home, 65 percent of Gen Z prefer to communicate online more often than
in person, according to a study by cloud mobile solutions company
LivePerson.
In addition, research suggests that growing up with high-speed internet may
have impacted their preference for speed in communication. A survey by
marketing company
LeadSquared reported that Generation Z expects rapid
responses from whoever they are sending a message to.
However, Generation Z’s communication preferences are quite
different when at work or when communicating with Generation X or baby boomers.
In professional settings, research from HR firm Rise has shown the best way to
communicate with Generation Z employees is through face-to-face communication.
They are more comfortable expressing their emotions through emojis than words.
Millennials
They were born between 1981 and 1996 and raised in unstable
economic times, which makes them prone to shifting jobs and careers.
Millennials, more than others, want to work for a company that embraces
technology. In a recent
CompTia report, 71 per cent said that technology
influences where they decide to work. In general, Millennials want mobile
technology that facilitates collaboration and teamwork. Not surprisingly, they
are leading the charge to embrace cloud-based technology in the workplace.
They tend to place more emphasis on mental health than
previous generations. Loyalty and obedience to a company is not a given, but
rather dependent on the company’s support.
A separate study of millennials by
BankMyCell found that the
majority of respondents did not answer phone calls because it was “time
consuming”. Similarly, in workplace settings, a survey by management consulting
firm Korn Ferry found that millennials avoid face-to-face interactions, instead
preferring to use online messaging software (55 percent) or e-mail (28 percent)
to communicate with bosses or co-workers. Therefore, the best way to
communicate with millennial employees is reaching them through digital
messaging apps, whether over the phone or computer.
Generation X
Members of Generation X were born between 1965 and 1980 and
were the first generation to incorporate digital technology in their youth.
Generation X became early adopters of email, and the simplicity of
interpersonal communication through the medium affected the generation’s
communication preferences as they grew into adulthood.
While not digital natives, Gen X employees are just as
likely to be comfortable using technology in the workplace. Although this
generation tends to be overlooked for promotions, they play a critical role in
leadership, managing more direct reports, staying at their company longer and
taking on heavier workloads. They want technology that supports their
professional development. They also prefer coaching from an outside consultant
or trainer rather than their own manager.
A study from systems integration firm NTT Data confirmed
that email is this generation’s preferred form of communication. They prefer
receiving and using short, brief messages as opposed to lengthy ones. The
ability to utilize forms of digital technology enables
Generation X to connect
with younger people, such as millennials or Generation Z. As such, Generation X
is the bridge between the future generations of workers and those closer to
retirement age, like the baby boomers.
Baby Boomers
Baby boomers were born between 1946 and 1964 and grew up at a time when
the telephone transitioned from a bulky and expensive device to smaller units
that the average family could afford. Still, the cost of making some calls or
using a private line may have impacted the preferences of baby boomers, causing
an imbalance of personal and technological communications. In fact, digital
messaging company Glip reported that the best way to communicate with baby
boomers at work or at home is through face-to-face conversations.
This generation
has embraced
digital technology, including smartphones and social media, and
they are also embracing new opportunities that remote work brings, being more
concerned about the risks of in-person work during a pandemic for example.
Though baby boomers prefer speaking both in person and on the phone, some use
online communication methods such as email.
In general,
Baby Boomers are used to strict, stable, and centralized hierarchies. They tend to
expect loyalty, respect, and obedience, but to younger generations, those
values need to be earned. They also want to maintain opportunities for
face-to-face communication whenever possible.
In the workplace,
each generation’s unique communication style needs to be individualized in
order to attain the best work results.
A meeting with a baby boomer boss may call for a more formal
tone, while a conversation with a Gen Z or millennial co-worker could be more
relaxed. A company’s willingness to learn these communication differences will
guarantee communication flow and a positive relationship among coworkers.
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