Danish NGO closes out yearlong legal awareness campaign

The Middle East and turning sustainability talk into action
(Photo: DIGNITY)
AMMAN — Danish human rights organization the Danish Institute Against Torture, also known as DIGNITY, concluded last month a legal awareness campaign that had run from January til the end of November.اضافة اعلان

With the “Increased Legal Awareness of Citizens on their Rights under the Law” project, DIGNITY hoped to spark change at the local and national levels with the help of national and grassroots organizations.

Sparking change at the local and national levels through strong participatory approaches from national and grassroots organizations, DIGNITY, the Danish Institute Against Torture, has concluded its “Increased Legal Awareness of Citizens on their Rights under the Law” project, which kicked off in January 2022 and ran through November 2022.

The project utilized the expertise of various parties to advance progress in the justice sector. As a leading implementing organization, DIGNITY brought to the table the Ministry of Justice, the Nour Al-Hussein Foundation’s Community Development Institute (NHF-CDI), and several senior legal consultants to implement legal awareness-raising sessions and media campaigns. The project's underlying theme is the rule of law and access to justice, focusing on the rights of people with disabilities, minorities, vulnerable groups, and legal aid systems and services.

The project was co-funded by the EU and the Spanish Agency for International Development Cooperation (AECID) as part of the action designed to support the Government of Jordan in consolidating the Rule of Law, where legal aid has been identified as a key area to improve access to justice. AECID offered its knowledge and pertinent experience to support the European initiative.

Throughout the project, DIGNITY provided technical input to partners and consultants, enhanced their cooperation, and managed the flow of information. Moreover, DIGNITY led media campaigns that aimed to create interpersonal awareness through semi-structured, one-on-one dialogues as a cornerstone to enacting change at the individual level and, in so doing, enhancing new understandings of the law and the justice system among the public.

“Increasing public awareness of the different arrays of legal rights as stipulated in local law has proven to be a unique and successful experience,” said Yasar Abduh, DIGNITYs Jordan office director. “The outreach of our campaign through the different media has resonated very well within our community and our partners.”

“It is through continuous awareness-raising and capacity-building of our community and partners that DIGNITY  can ultimately fulfill its mandate to prevent torture and promote human rights,” she said.

Speaking to Jordan News, project officer Amwaj Al-Zoubi said: “I am especially proud of the outcomes we have achieved under this project. With our strong partnerships and generous fund, we were able to contribute towards strengthening the rule of the law in Jordan.”

 “Our objective from the beginning was to reach and raise people’s legal awareness; hence, empowering them to claim their rights,” she continued. “This objective served as a catalyst throughout the implementation of the project and directed our best efforts towards serving the greater interest.”

Each media campaign is comprised of several communication solutions. DIGNITY employed audio channels such as radio spots broadcast on Radio Al-Balad, and a podcast show which streamed on all major podcast-hosting platforms and two radio stations, Radio Al Balad and Sowt Al Karak. In addition to audio broadcasts, DIGNITY used visual media such as awareness-raising commercials, aired on Roya TV for an extended period, as well as digital posts on the DIGNITY -Jordan Facebook page. Brochures and posters, among other educational publications, were part of the campaign. Combined, the media campaigns reached a total of 4 million individuals.

However, it is DIGNITY's cooperation and coordination with the Ministry of Justice (MoJ) that fast-tracked progress towards the mutual goal of increasing the awareness of citizens and residents on legal rights. According to Nizar Kharabsheh, the ministry’s spokesperson, this project complements the ministry’s Strategy for Media and Communication for the Justice Sector in Jordan, by contributing to the dissemination of legal culture and building confidence in the rule of law through the implementation of the innovative awareness campaigns.

The other standing pillar of the project is the vital grassroots, bottom-up awareness sessions, held in all twelve governorates across the Kingdom to increase the awareness of 1,000 right-holders on their legal rights, create an alternative neighborhood-based voice that adheres to the rule of law, facilitate means for local communities to become equal partners in the project, and reduce access-to-information inequalities.

This pillar was implemented by the NHF-CDI, leveraging the foundation’s strong outreach, physical presence, and long-term relations with community-based organizations (CBOs) across the Kingdom to conduct institutional and technical capacity-building workshops and empower the local communities the project aims to reach.

According to Mohammed Al-Zoubi, NHF-CDI director, the partnership with DIGNITY resulted in a series of interventions towards achieving the overall objective of the project. “We selected and partnered with 24 CBOs. We built the capacities, strategies, and governance of these CBOs through an institutional capacity-building program to support their role as co-actors in the local development of their communities with a focus on legal rights and legal aid,” he explained.

NHF-CDI not only managed to capture participants’ perceptions and attitudes towards legal experiences, but also “conducted 20 awareness workshops entitled ‘How to legally protect your business’ targeting 341 micro-business owners,” he added. The workshops covered an array of topics including legal categories for businesses, companies law, and registering and licensing businesses with a focus on home-based businesses.

The legal awareness sessions were not only held at CBOs — they also extended to universities, where they were presented to students of various majors and backgrounds. The goal of these sessions was to impart proper legal knowledge to youth, allowing them to realize their potential as broad-minded citizens. This approach is consistent with DIGNITY's emphasis on youth as an integral part of inclusive and sustainable development.

Such projects are highly needed, as they offer a new narrative on introducing change in Jordan by engaging different actors in increasing the capacity and engagement of communities’ peer-to peer advocacy on the rule of law.


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