When Lauren Scott was bored, dating became a remedy. It could be
draining, droning, and repetitive. At wine bars and picnics and miniature golf
courses and ice cream parlors, she churned out answers about her cybersecurity
classes and her taste in music. Still, it was something to do. Scott, a
23-year-old graduate student in Tampa, Florida, slogged through roughly 34
first dates last year, sometimes stacking three in a week.
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One, in particular, seemed like it could lead somewhere. The guy
texted her incessantly. He said he missed her. He claimed that he told his
family about her. But, after a night spent making pizza and half-watching a
movie on Scott’s couch, he stopped replying to her text messages.
Scott vented about this on a phone call with her mother, who
offered a diagnosis: The guy, she said, had “love bombed” her daughter.
Scott laughed. “I was like, how do you even know that word?” she
said. Her mother heard the term, a description of narcissistic abuse, on the
radio.
Dating comes with its own dictionary, a collection of buzzwords
including “breadcrumbing”, “zombie-ing”, and, of course, “ghosting”. But in
recent years, psychology terms such as “love bombing”, “gaslighting”, and
“trauma bonding” have also wedged their way into the lexicon.
Hinge, a popular dating app, still lets users post sunglass-clad
selfies and proclaim their love for espresso martinis. But now they can also
respond to prompts like “Therapy recently taught me___”, “A boundary of mine
is___”, and “My therapist would say I___”.
This terminology is not unusual. Therapy-related words and
phrases have trickled into workplaces, surfaced at schools, and galvanized
people online. But the proliferation of these terms among daters represents a
distinct shift. “In the ’50s, or even the ’80s, it would be hard to imagine
that saying ‘I see my therapist regularly’ would have status,” said Eli Finkel,
a psychology professor at Northwestern University and author of “The
All-or-Nothing Marriage”. But now, he said, taking care of one’s mental health
carries social currency in some spheres.
Dating comes with its own dictionary, a collection of buzzwords including “breadcrumbing”, “zombie-ing”, and, of course, “ghosting”. But in recent years, psychology terms such as “love bombing”, “gaslighting”, and “trauma bonding” have also wedged their way into the lexicon.
Even before dating app matches meet in person, “You’re asking,
‘What’s your job, where are you from, what’s your love language?’” said Ianthe
Humphries, a 24-year-old marketer in New York. But some skeptics think that the
more people deploy these terms, the less they may actually mean. And
therapeutic lingo may be just another tool daters use to try to distinguish
themselves to prospective matches.
“This is part of the competitive advantage,” said Paul Eastwick,
a psychology professor at the University of California, Davis, who researches
romantic relationships. “Instead of being like, ‘I’m 5-11, and I can bench
press some large amount,’ it’s like, ‘I have grappled with the challenges of my
childhood, and I’ve thought deeply about my issues,’” he said.
‘Selling mental health’For the past 12 years, Helen Fisher, a biological
anthropologist, a senior research fellow at the Kinsey Institute and chief
science adviser for Match.com, has led a study researching the behavior and
attitudes of single people in the US. The study, Singles in America, which is
conducted by Match, surveys about 5,000 Americans (not Match members) every
year. In 2022, Fisher was stunned by one finding. She asked participants to
rank what they were looking for in a prospective partner, expecting the usual
answers: sexual attractiveness, trustworthiness, humor, and similar interests. This
time, however, another characteristic made the top five list. Respondents
wanted matches with emotional maturity, the ability to process and grapple with
one’s feelings.
“I’m a baby boomer,” Fisher said. “In the ’60s and ’70s, this is
not what we were trying to sell. We were trying to sell intelligence and being
fun and being creative and being career oriented. Now they’re selling mental
health.”
Selling has always been a part of courtship. People broadcast
their assets — looks, humor, charm — in a de facto competition, one that was
heightened, or at least clarified, by the arrival of dating apps. In the 2010s,
when they began to take off, users flattened their interests to appeal to as
many matches as possible, said Jess Carbino, a former sociologist for Tinder
and Bumble. Many opted for generic, inoffensive tidbits, she said, calling them
the “‘I love SoulCycle, brunch and my aunt’s dog’ profiles”.
In recent years, though, the signaling has switched. A growing
number of people now broadcast intimate, specific details, including
proclamations about their mental health, Carbino said. It is a technique used
both to signal your values and to weed people out, she said — if therapy is
essential to you, for example, you might not want to date someone who has never
been.
Referencing therapy can also convey status in a more literal
sense, Capri Campeau, a 23-year-old actor and content creator in Los Angeles,
explained. It can serve as proof that you have financial means to receive care
at a time when providers are in demand and that you can clear out the space and
time, said Campeau.
Being transparent about therapy also imbues you with a certain
cultural cachet, said Carolina Bandinelli, an associate professor at the
University of Warwick in England who studies romance and digital culture. It
suggests that you have done “the work”. In other words, you are enlightened,
the best version of yourself. “It’s part of this discourse of
self-optimization,” Bandinelli said.
Therapy-related words and phrases have trickled into workplaces, surfaced at schools, and galvanized people online. But the proliferation of these terms among daters represents a distinct shift.
And for men, in particular, the lingo of psychoanalysis has an
added benefit: It can help dispute stereotypes about men avoiding their
emotions, Bandinelli said.
“It seems to be a cheat code men are using,” said Jared Freid,
37, a comedian and podcast host in New York City, who has combed through
thousands of questions and stories from listeners in his 10 years of hosting
podcasts about dating. “Men are writing ‘I go to therapy’ on dating apps only
because it gets them more women,” he said. “It’s not because they love their
therapist.”
Nonprofessionals can get it wrongVideos and infographics about dating clog Kailah Chavis’ TikTok
and Instagram feeds: instructions on how to avoid a love bomber, spot a
narcissist, or assert boundaries with romantic partners. “I’m always hearing
about your ‘inner child,’ ‘healing your inner child,’” said Chavis, a
24-year-old in Los Angeles.
To Chavis, people repeat the language they learn from social
media, where people, especially women, swap tips on how to recognize the signs
of potential manipulation. Sometimes, these come from actual therapists; often,
the advice is given by anyone with a front-facing camera.
Dr Jessi Gold, a psychiatrist at Washington University in St.
Louis and a member of the American Psychiatric Association’s Council on
Communications, is not surprised that psychological language has trickled into
everyday conversation. “In some ways, it’s always been the case that people are
using the terms in ways that a clinician wouldn’t,” she said. Speaking about
mental illness, in general, can help destigmatize conditions such as anxiety
and depression, she said, and good can come from being vulnerable with a new
partner.
There are, however, clear downsides to learning a therapy term
via TikTok video or meme, namely that nonprofessionals can get it wrong.
The term “trauma bonded,” in particular, is tossed around to
signify connecting with someone over shared struggles; the clinical definition
of the term refers to a specific pattern of abuse.”
This language can also provide a convenient excuse to write
someone off. “I find a lot of the times, it gives people leverage,” said Edward
Nyamenkum, a 29-year-old art director in Montreal. “It makes people feel OK when
they ghost someone, like, ‘They’re obviously toxic,’ without giving them a
chance.”
And when people misuse these words, deploying a weighty term
like “gaslighting” to describe more banal, everyday turmoils that come with
dating, those who actually experience abuse have less of a voice, Bandinelli
said. This “explosion of diagnostic language,” as she called it, provides
blanket, simple language for what are often complex and specific conundrums
that come with modern dating.
“There’s this sense that using jargon that’s pseudoscientific
somehow makes our argument stronger,” Bandinelli said. If someone acts like a
jerk, she said, that may be just be one person’s opinion. “But if you’re
‘gaslighting me’ or ‘love bombing me,’ that makes it objective,” she said.
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