Luca Alboretti was enticed by the
thought of making money in his sleep.
He was looking to supplement his income as
a real estate agent in 2018 when he created an online store selling golf products,
an idea he had hatched after watching a YouTube video about how to earn
$150,000 a year in “passive” income selling salt and pepper shakers online.
اضافة اعلان
“I thought I would wake up to a couple of
hundred orders, fulfill them, and collect my profit,” said Alboretti, 28, who
lives in northern New Jersey.
He spent about $5,000 on sourcing and
testing the golf products, developing a private-label product, and paying
website management fees. He put in about 10 hours setting up his online store,
writing descriptions for each item, communicating with suppliers and marketing
his site.
Yet a year later, Alboretti had made only
$300 in sales. He closed the store and began using the Instagram page he had
created for it to share humorous real estate content he made instead. “I worked
hard to get my couple of hundred followers and did not want them to go to
waste,” he said.
While many people claim to be making passive income, particularly on social media, only 20 percent of American households earn such income
That morphed into ActuallyAgents, a
multiplatform social media brand that is known for its clever memes on
Instagram and free educational resources for real estate professionals and lead
generation services for brokers in the US and Britain.
ActuallyAgents has become Alboretti’s
full-time job. “The courses, videos and social media content don’t create
themselves,” he said. “None of this is passive.”
What is passive income?Search “passive income” on YouTube, TikTok,
or Reddit and you will find a wealth of videos by people claiming they make
thousands of dollars each month this way — whether they sell courses, e-books,
or other products online; offer property on short-term rental platforms like
Airbnb and VRBO; or even buy and maintain vending machines in high-traffic
buildings. The allure: Theoretically, it is easier than a traditional
nine-to-five “job”.
“We live in a passive-income-obsessed culture,”
said John Boyd, founder of MDRN Wealth, a financial planning firm in
Scottsdale, Arizona.
This preoccupation with making money
effortlessly, he said, is fueled by investors in their late 20s to early 40s,
who are understandably frustrated that they are not in the same financial
position their middle-class parents were at their age and are looking for easy
ways to catch up.
But investing several thousand dollars to
buy a vending machine that pays out just a few hundred a month, or overextending
yourself by taking out a 10-year mortgage to buy a rental property is not the
best way to create long-term wealth or to save for retirement, Boyd said.
While many people claim to be making
passive income, particularly on social media, only 20 percent of American
households earn such income — either through dividends, interest, or rental
properties, according to Census Bureau data. And the median amount that those
households make from those sources is $4,200 a year, according to bureau figures.
“People want to earn extra money to save for retirement and to do fun things now, and that takes more time and energy than people have.”
So, what is passive income? The IRS defines
it as trade or business activity that you do not materially participate in,
meaning you are not involved in its operations on a continual and significant
basis. However, the IRS does consider rental real estate activities a source of
passive income as long as the property owner is not a real estate professional.
Yet there is much confusion about what
qualifies. What people often call “passive income” is income that is not
dependent on a single paycheck or employer, said Kevin J. Brady, a vice
president at Wealthspire Advisors in New York City. In some cases, without
understanding the difference, people are talking about leveraged income —
putting in time and effort in advance to earn recurring profits from selling,
say, an online course or an e-book — or additional revenue from a side hustle
(that is, more work).
Extra income is not passiveGina Vanegas and her husband, Andres
Velasquez, have experience developing multiple income sources, including ones
that generate leveraged income.
About 20 percent of their total income
derives from two rental properties they own in Atlanta. The couple each owned a
home there before they moved to California in 2015. Because they initially
planned to return to Atlanta, they rented the properties to long-term tenants.
“It helped to fund my life as a student for
several years,” said Vanegas, 37, a psychologist.
The couple recently bought another
property, in Mexico, that they hope to rent through Airbnb this year after they
complete renovations, buy furniture, and find a local manager. Vanegas
estimates that they have invested several thousand dollars getting the property
ready to rent.
“I hear a lot of people say buy these
properties and you don’t have to do a thing,” she said. “People don’t realize
how much work it takes.”
Compound interest creates passive incomeStacy J. Miller, a financial planner, said
she believed that the pandemic had further fueled workers’ desire to create
passive income. Many Americans had more free time, and they started to question
whether working a traditional job would provide them enough money.
“People want to earn extra money to save
for retirement and to do fun things now, and that takes more time and energy
than people have,” she said.
Miller’s two sons became interested in
investing in January 2021 during the meme stock frenzy.
“Compound interest is absolutely one of the keys to the success of passive income.”
At the time, her sons were still doing
virtual classes at Georgia Tech, and all campus activities had been canceled.
The headlines about amateur investors making money buying and selling GameStop
stock on the Robinhood trading app grabbed their attention.
Every time GameStop’s stock rose, Miller’s
sons called her to discuss how novice traders were making big bucks.
“It was a great learning experience,” said Miller,
a vice president at Bright Investments in Tampa, Florida. She explained that
the value of GameStop stock could easily plummet, and that if an investor sold
the stock at its high, he would owe significant taxes.
“You could easily owe more than the money
made on Robinhood when you factor in all the transaction fees,” she said.
Miller’s elder son, Jamie, 21, said the
experience had “brought the idea of investing to my attention and doing things
with your money rather than just put it in a saving account that won’t earn
much interest.”
That lesson stayed with him, and during the
summer of 2021, he decided to invest 20 percent of his internship salary. After
talking with his mother, Jamie Miller made those investments within a Roth IRA,
which he opened when he was 19.
Last year, he contributed the maximum
amount of $6,000, earned from another internship. If he continues to max out
his IRA contribution, he could have $4 million in his account by age 65,
assuming a healthy 10 percent annualized return on his investment, Stacy Miller
said. Even if he does not contribute another dollar to his account, he could
have $650,000 by age 65.
“Compound interest is absolutely one of the
keys to the success of passive income,” Stacy Miller said.
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