Qatar wants the 2022 World Cup mascot of a flying white headdress to
symbolise football's showcase tournament, just as the noisy vuvuzela horn did
when South Africa hosted it in 2010.
اضافة اعلان
A flying keffiyah headdress named La'eeb, meaning super skilful player in
Arabic, is the official World Cup mascot and is omnipresent on billboards
across Qatar and on television.
"La'eeb is a fun and mischievous character who comes from the
mascot-verse, a parallel world where all tournament mascots
live," world football's governing body FIFA said in its announcement.
"He will bring the joy of football to everyone."
The keffiyeh headdress, also known in the Gulf as a shemagh or a ghutra, is
designed to protect against the sun, sand and dust.
But it has not shielded World Cup 2022 organisers from jibes on social
media.
Reaction to La'eeb has been mixed.
Twitter comments have mockingly compared La'eeb to the cartoon character
"Casper the Friendly Ghost" or a flying bedsheet.
But it has its fans too.
La'eeb has been adopted by some internet blockchain communities in China
which have issued tokens bearing the mascot's likeness.
Qatar's World Cup organisers would like to see a repeat of the Club 2019
World Cup championship when players from the Mexican side Monterrey wore
keffiyehs after winning a match.
Bertrand Roine, who won the world handball title with France and then moved
to play for Qatar, has with his business partner developed the keffiyeh's link
to the World Cup by designing headdresses in the national colours of the 32
countries taking part.
Roine hopes the colourful scarves will become "symbol" of the
games.
"One friend told me, you have made a vuvuzela for Qatar," he said.
South Africa's deafening vuvuzela plastic horns blew their way to worldwide
notoriety with fans enthusiastically honking them at every goal.
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