CUPERTINO, United States —
Apple opened Monday its first in-person developers' conference since the onset of the pandemic with chips, maps, and a way to delete precipitously sent messages, but was mum on any virtual reality offerings.
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The tech giant touted new features and
capabilities being built into the operating systems running
iPhone, Apple Watch
and more, along with a speedy new MacBook Air computer driven by a second
generation of its custom chip.
Apple chief Tim Cook and his team showed off
coming innovations during a keynote presentation at its first developers
conference to be held at its campus in the Silicon Valley city of Cupertino —
and the first in-person version of the gathering since
COVID-19 struck.
The new MacBook Airs are displayed inside the Steve Jobs Theater during the Apple Worldwide Developers Conference at the Apple Park campus in Cupertino, California on June 6, 2022.
"It's so good to see you all,"
Cook said from a stage set up on a lawn next to Apple's ring-shaped headquarters,
as an audience of several thousand developers cheered in the morning sunshine.
No updates, however, were forthcoming on a
rumored
virtual reality operating system or hardware.
Still, developers will get to meet with
Apple engineers during the weeklong conference, and even work in a new building
with soundproof rooms to let them discuss ideas without being overheard.
Aside from new
MacBook models, the event was
a deep dive into coming new generations of operating systems for Apple's
line-up of offerings.
Apple will start letting people delete
and edit messages after they have been sent as part of the latest update to its
operating software, as well as customizable options for the iPhone main screen.
Users of its digital wallet should soon also
be able to pay for purchases in installments.
Relying increasingly on custom made chips
has enabled Apple to make its devices and software work more seamlessly
together, and catch up a bit to features offered by rivals such as
Google Maps
and even Microsoft Xbox video game platform for Windows-powered computers.
Creative Strategies analyst Carolina
Milanesi saw it as Apple filling "users' wish-list," adding
capabilities to make its apps, services or hardware the natural option in an
increasingly competitive market.
"They are listening to what the users
are saying and they're making changes," Milanesi said.
As increased dependence on computers and the
internet caused by the pandemic shows no sign of abating, and by better tuning
hardware and software for convenience promises to keep people in Apple's
money-making ecosystem, the analyst added.
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