When I recently turned-on Google’s new Pixel Fold smartphone
and unfolded it as if it were a book, it transformed into a miniature tablet,
similar to an iPad Mini or an Amazon Fire. Then something unexpected happened.
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For the next few hours, I found it difficult to put the
device down, as if I were sucked into a great novel. The phone’s performance
was smooth and fast, and the bigger screen made reading emails, watching
videos, and reading comic books more delightful than on a normal phone screen.
I was surprised because I have been wary of foldable phones.
The earliest models released by Samsung, Motorola, and Huawei about four years
ago had glaring flaws. They were thick and heavy, had durability issues, and
lacked software to take advantage of their novel hardware. But I immediately
knew the Pixel Fold — Google’s first foldable phone — was different.
When I folded the device back up, a second 5.8-inch outer
screen illuminated, converting it into a regular smartphone that could be used
with one hand.
Importantly, it was not too chunky — it is about half an
inch thick folded up, which is slightly bigger than my iPhone — so it was
comfortable to carry in my pockets.
The Pixel Fold, which was unveiled last month and arrives on
Wednesday, is proof that when cutting-edge technology emerges, it is wiser to
wait before sinking your hard-earned dollars into it. In just four years,
Google has managed to erase most of the problems with foldable phones,
transforming a gimmicky concept into a product with compelling reasons to
exist.
Foldable technology is not cheaper
What Google did not manage to do was make foldable phone
technology cheaper. The Pixel Fold costs $1,800, about $400 more than similar
phones released a few years ago.
Google said the device’s cost partly stemmed from the
engineering challenge of cramming high-quality components, including a camera
on a par with other Pixel phones, into a device this thin. (When unfolded, the
Pixel Fold is thinner than a typical smartphone.)
A splash screen on
Google’s Pixel Fold, the company’s first foldable cellphone, in Oakland,
Calif., on June 22, 2023. Google’s new $1,800 gadget proves that phones with
bendable screens are something people might want; now they just need to get
cheaper.
That is a bummer. Most people won’t spend this much on a
phone when there are many great options that are cheaper. But I can recommend
it for its target audience: people with lots of disposable income who rely
heavily on their devices.
Still, the progress with foldable technology is good news. A
few years ago, handsets from companies like Apple and Samsung seemed to have
peaked. Their flagship phones were already incredibly zippy, their screens were
big and bright, and their cameras took stunning photos. The smartphone
industry, as a whole, became a pile of nearly indistinguishable black
rectangles.
What was left to do? In 2019, Samsung was among the first to
release a foldable phone, but it poisoned the well by rushing the gadget to
market. The screens on early review samples of its Galaxy Fold failed, forcing
the South Korean manufacturer to postpone the product. Samsung and others have
since released a few more foldable phones, but none were compelling to me.
Google’s entry into the market is significant. Mirroring
Apple’s tight control of the iPhone’s design, Google designed both the hardware
(including the computing processor) and software that power the Pixel Fold.
That means the device’s software was tailored to work with it, and it has long
battery life and very fast performance.
How and why you might use a foldable phone
Beyond the bigger screen, Google has come up with clever
reasons for how and why you might use a foldable phone.
For one, the Pixel Fold is a great video player to use
everywhere because of the way it folds at an angle like a laptop.
When I cooked in the kitchen, I played a YouTube video with
a recipe and folded the device at a 90-degree angle. The upper half of the
screen showed the video, and the lower half showed the description listing the
ingredients. In some ways, this was even better than a tablet, which you would
have to prop up with a stand on the countertop to view at the proper angle.
What else might you do with a foldable? With the device
unfolded, I ran two apps side by side, which was useful for reading a webpage
while typing an email.
Google also demonstrated how its translation app could take
advantage of the two screens. Consider a situation in which you, an English
speaker, are trying to communicate with someone who speaks Chinese. Holding the
phone unfolded, you can speak English into the microphone and have the phone’s
outer screen show text translated into Chinese to the other person. When the
Chinese speaker responds, you can read the translated text on the inner screen.
This feature will not be released until the fall, so I
didn’t get to test it. But it’s an intriguing use case.
In the end, the device is expensive because it is packed
with advanced technology with no major trade-offs. In my tests, its camera
produced crisp and vibrant images on a par with photos taken with Apple’s
latest iPhone and the Pixel 7 Pro, Google’s $900 smartphone, which has an
excellent camera.
Though the Pixel Fold’s high price will make it inaccessible
to most people, it was an exciting glimpse into the next step for smartphones.
Over the last five years, as phone screens got bigger, we have voted with our
wallets and shown that we prefer larger screens, so long as they come on
devices easy to carry everywhere. The Pixel Fold delivers that.
I suspect that in a few years, foldable phones will probably
fall in price to replace current phones with the “pro” moniker and will make up
the new high end of the market. When that happens, I can see myself and many
others making the switch to a foldable — and a future where the tablet becomes
less relevant.
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