MOUNTAIN VIEW, United States — Fifteen years
after its launch, a
Google Maps feature that lets people explore faraway places
as though standing right there is providing a glimpse of the metaverse being
heralded as the future of the internet.
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There was not yet talk of online life moving to
virtual worlds when a “far-fetched” musing by Google co-founder Larry Page
prompted Street View, which lets users of the company’s free navigation service
see imagery of map locations from the perspective of being there.
Now the metaverse is a tech-world buzz, with
companies including Facebook parent Meta investing in creating online realms
where people represented by videogame-like characters work, play, shop, and
more.
“Larry Page took a video camera and stuck it out the
window of his car,” Google senior technical program manager Steven Silverman
said, while showing AFP the garage where the company builds cameras for cars,
bikes, backpacks, and even snowmobiles dispatched to capture 360-degree images
worldwide.
“He was talking to some of his colleagues at the
time, saying, ‘I bet we can do something with this.’ That was the start of
Street View.”
Street View lets people click on locations in Google
Maps to see what it might look like were they at that spot, and even look
around.
Now, the internet behemoth is introducing an
“immersive view” that fuses Street View images with artificial intelligence to
create “a rich, digital model of the world,” Miriam Daniel, Google Maps
Experiences vice president, said in a post.
An original Google Street View Trekker is seen amongst other previous Street View camera devices at the Google Street View Garage in Mountain View, California on August 29, 2022.
“You’ll be able to experience what a neighborhood,
landmark, restaurant, or popular venue is like — and even feel like you’re
right there before you ever set foot inside,” Daniel said.
“With a quick search, you can virtually soar over
Westminster to see the neighborhood and stunning architecture of places, like
Big Ben, up close.”
Google will start rolling out immersive view later
this year, starting in Los Angeles, London, New York, San Francisco, and Tokyo.
From maps to metaverse
Street View imagery has been
gathered in more than 100 countries and territories, ranging from places such
as Mount Fuji and Grand Canyon National Park to the Great Barrier Reef.
“If you want to see what it’s like to go down a ski
slope, you can see where that snowmobile has gone,” Silverman said, nodding
toward a maroon snowmobile in the garage in the Silicon Valley city of Mountain
View, California.
“That trike was really funny because it went around
Stonehenge; and we put it on a barge and went down the Amazon River,” he said
of another vehicle.
He pointed to a backpack camera system taken for a
zip-line ride in the Amazon, to provide a bird’s-eye perspective.
Years spent capturing the real world in 360-degree
imagery bodes well for Google when it comes to a future in which internet life
shifts to immersive digital worlds, said Creative Strategies tech analyst
Carolina Milanesi.
“It absolutely plays into the metaverse,” Milanesi
said.
“The idea of a digital twin of the world is
certainly one aspect of it that Google will solve.”
Silverman reasoned that, in a sense, Street View has
been giving users a virtual experience for more than a decade, and the imagery
naturally lends itself to depicting the real world in virtual settings.
“Ideally, that metaverse, that world that we move
into, we’re going to be there,” Silverman said.
Several generations of Google Street View Cars are lined up on display at the Google Street View Garage in Mountain View, California on August 29, 2022.
Scores of tech firms have been rushing to invest in
building the metaverse, a loose term covering the growing ecosystem of
interactive online worlds, games, and 3D meeting places that are already
attracting millions of users.
Facebook renamed its parent company to Meta last
year to emphasize its virtual reality vision and opened Horizon World virtual
reality platform to the North American public.
Earlier this year, Japanese giant Sony and Lego’s
Danish parent firm announced a $2 billion investment in US gaming powerhouse
Epic Games for its work toward joining the metaverse vision for the internet’s
future.
In the form of video games such as Epic’s hit
Fortnite, the precursors of the metaverse already exist in minimalist ways,
with people coming together not only to play, but also to interact and
participate in events.
What started as a “far-fetched idea” by Page is “critical to
our mapping efforts — letting you see the most up-to-date information about the
world, while laying the foundation for a more immersive, intuitive map,” Google
Maps product director Ethan Russell said in a blog post.
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