SAN FRANCISCO, United States — Reddit
has long been a hot spot for conversation on the internet. About 57 million
people visit the site every day to chat about topics as varied as makeup, video
games, and pointers for power washing driveways.
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In recent years, Reddit’s array of chats have
also been a free teaching aid for companies like Google, OpenAI, and Microsoft.
Those companies are using Reddit’s conversations in the development of giant
artificial intelligence systems that many in Silicon Valley think are on their
way to becoming the tech industry’s next big thing.
Now Reddit wants to be paid for it. The
company said on Tuesday that it planned to begin charging companies for access
to its application programming interface, or API, the method through which
outside entities can download and process the social network’s vast selection
of person-to-person conversations.
“The Reddit corpus of data is really valuable. But we don’t need to give all of that value to some of the largest companies in the world for free.”
“The Reddit corpus of data is really
valuable,” Steve Huffman, founder and CEO of Reddit, said in an interview. “But
we don’t need to give all of that value to some of the largest companies in the
world for free.”
The move is one of the first significant
examples of a social network’s charging for access to the conversations it
hosts for the purpose of developing AI systems like ChatGPT, OpenAI’s popular
program.
Data, data, dataTo keep improving their models, artificial
intelligence makers need two significant things: an enormous amount of
computing power and an enormous amount of data. Some of the biggest AI
developers have plenty of computing power, but still look outside their own
networks for the data needed to improve their algorithms. That has included
sources like Wikipedia, millions of digitized books, academic articles, and
Reddit.
Reddit believes its data is particularly valuable because it is continuously updated. That newness and relevance… is what large language modeling algorithms need to produce the best results.
Reddit believes its data is particularly
valuable because it is continuously updated. That newness and relevance,
Huffman said, is what large language modeling algorithms need to produce the
best results.
Huffman said Reddit’s API would still be
free to some developers and to researchers who want to study Reddit data for
academic or noncommercial purposes.
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