Welcome yet again to
the Weekly App Roundup!
This week we will
dive into some of the radical changes that Spotify wants to implement in
several verticals of its podcasting service to create a more enjoyable
experience for users, and Reddit’s dive into the audio trends through its Talks
features.
اضافة اعلان
Spotify, home of the podcast, adds video
Spotify’s interest in video began when Joe Rogan’s podcast joined the
platform in 2020 under the arrangement that listeners would also be able to
watch the video podcast on the app.
It took some time
to work out the kinks, but in October 2021, the site began offering video
podcasting capability to additional producers including
Philip DeFranco and
Jasmine Chiswell.
Spotify is now
making video podcasting available to all producers in the US, Canada, New
Zealand, Australia, and the UK. Producers will now be able to submit video
podcasts using Anchor, similar to how they publish audio material.
The video podcasts
improve user experience as listeners can sit back and enjoy the video material
or lock their screen and continue listening without the video stream.
Along with video
podcasting, Spotify introduced a slew of additional features, including the
option to embed video podcasts on other platforms and a tool for bulk-replacing
audio-only podcasts with video counterparts.
Through these
features, creators can now reach new worldwide audiences, have more control
over how they monetize their work, and more importantly connect with their
fanbase.
And speaking of
upgrades to the podcast; rumors have circulated around online message boards
hinting that Spotify is experimenting with a new
TikTok-type of podcast
discovery, which might make it simpler to discover new things to listen to.
Some users have
rushed to Twitter after seeing the new podcasts area at the bottom of their
apps, where the library and home buttons would typically be. Users with this
update can experience the TikTok-style podcast discovery, which allows them to
sample some random podcasts by swiping through them.
This feature looks
to be the same as the video discovery tool that was tried in the app in late
2021. And unfortunately, the new experience appears to be in a testing phase at
the time and is not available to everyone. We do not know whether we will see a
larger deployment in the future or whether this is merely a test that Spotify
will abandon.
There has not been
any official news from Spotify yet, so we will have to wait and see.
Reddit Talks: From boards to chat rooms
Reddit, like Facebook and Twitter, has been developing its own
clubhouse-style audio product. It is known as Reddit Talk.
Reddit unveiled
the function in a blog post, calling it a “sneak preview” because it is not
generally accessible yet. During the early stages of testing, Reddit will only
allow moderators to launch a Talk. However, moderators can also enable
trustworthy “speakers” to co-host a Talk with them.
Moderators who
want to test it in their subreddit may now sign up for a waitlist.
Reddit is
presenting Reddit Talk as a place for users to initiate discussions about
Q&As, AMA (ask me anything)’s, lectures, sports-radio-style debates,
community feedback sessions, or as a place for community members to hang out.
While users can
already hold discussions and maintain discussions with individuals in their
communities by using text threads, pictures, videos, chats, and live streams on
Reddit, there are occasions when having a live audio conversation is more
necessary or would simply be more enjoyable.
So how does it work?
Reddit Talks, according to Reddit’s definition, occurs within subreddits.
Only moderators
can currently initiate a Reddit Talk. However, any Redditor on
iOS or
Android may listen in and respond with emojis. Listeners can also raise their hands and
wait for the host to call their name. According to Reddit, talk hosts can
invite, mute, and dismiss speakers.
Reddit is also
looking for ways for hosts to customize the design of talks by adding emoticons
and changing the background color. Users will also be able to modify their
avatars.
Audio growth
With Spotify increasingly becoming more podcast-oriented and other
platforms seeking to leverage audio conversations between strangers on the
internet, it appears that audio is still a long way to go in its implementation
cycle online before it plateaus.
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