Content creation is pivotal in engaging audiences in today's
fast-paced digital age. Jordanian entrepreneurs Emad and Kareem Ayyad are
leading the charge in the rapidly evolving tech scene with their groundbreaking
AI company: Uktob.ai.
اضافة اعلان
To the founders, "AI is the process of guiding machines
to emulate cognition and perform tasks as humans would," Kareem said. And
that is what Uktob.ai is hoping to do.
This local tech powerhouse aims to revolutionize content
creation by offering an AI extension and assistant that makes the process
faster, easier, and more efficient.
Uktob.ai, meaning "write" in English, generates
Arabic content using advanced AI algorithms.
The platform empowers users to easily create short and
long-form content, providing contextual information and accompanying visual
elements such as designs and images to enhance overall quality.
Brought to life in January 2023, the platform is an AI
extension and assistant. Coming with an exciting counterpart, the platform
offers Faheem, a handy sidekick.
Digital architectureJust like any means of building a structure, AI goes through
trial and error, research, and experimentation until its ready to meet the
capabilities of its users. And the architecture behind Uktob.ai is built upon
constant development and research, leveraging the innovative
"Transformers" architecture introduced by Google.
"AI architectures have undergone constant development.
... This innovative approach has led to a remarkable surge in the field of
generative AI," Kareem said.
"These large language models are specifically
engineered to predict the following word in a sequence, demonstrating an
impressive grasp of linguistic patterns and structure," he added.
For businesses that need to create a large amount of content
regularly to keep their audiences engaged, Faheem and Uktob.ai are here to make
the task easier and more efficient.
As an AI content generator, Faheem and Uktob.ai empower
businesses to automate their content creation process and save time for other
essential tasks.
To the founders, AI assistants like Faheem have the
potential to significantly amplify productivity by enhancing communications
overall.
The handy AI sidekick: FaheemFaheem, roughly translating to "knowledgeable'" in
English, is a cutting-edge AI assistant that can be accessed through WhatsApp,
providing users with an efficient way to complete tasks.
Its capabilities include: providing answers, creating
reminders, writing, and sending emails.
Faheem's linguistic prowess enables it to understand Arabic,
English, and other languages, making it a versatile tool for users across
diverse language backgrounds.
Because of Faheem's strong natural language processing
abilities, users can ask any inquiry and get a prompt answer — visually and in
writing. "With Faheem, we are going beyond text, as you can also generate
images," Kareem said.
"In the future, it will also be able to generate new
forms of media, such as audio and video."
Future plans for Faheem will also allow its users to access
different services within its interface. Ultimately, Faheem is expanding beyond
WhatsApp, said Emad, hinting at their work to create a Chrome extension.
AI language complexities and ArabicDeveloping AI technology for Arabic presented its own set of
challenges due to the language's complex grammar and sentence structures.
Emad emphasized that Arabic, "being a low-resource
language", requires a deep understanding of its root system, morphology,
and various inflections to form words and sentences correctly.
The founders prioritized quick product iterations and early
user feedback to ensure their technology caters to users' needs. This approach
is similar to other AI iterations in the growing community, including models
like the popular ChatGPT and others of its kind.
These efforts are essential to circumvent some of the
efforts that would have taken much more time. And the founders are taking
note.
Much like any startup, starting a business was not without
its challenges.
"Given that we are both second-time founders, we knew
exactly what we were getting ourselves into, and still, building a startup is
painfully hard," said Emad.
With small teams wearing multiple hats, from marketing to
coding, design, and fundraising, they persevered despite the odds stacked
against them.
"AI right now is incredibly fast-moving," Emad
said. Drawing from their eight years of experience in the field, Emad noted
that a solid network within the tech community supports their ability to adapt
to the ever-changing global landscape.
"We've built a solid network over the past years of
people in the tech community, whether in the Middle East region or outside, so
this makes certain things easier, such as getting introductions to the right
people when needed."
Now, he said, "we're expanding our team to recruit more
team members to scale our efforts."
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