NEW
YORK – Recently, Bloomberg published a report on
boycott campaigns that began
on
October 7, primarily in the Middle East, against American, French, German,
and British companies, stores, and brands that support the
Israeli occupation.
اضافة اعلان
Bloomberg
added that the repercussions of the boycott have been significantly observed in
Jordan, Kuwait, and Egypt, as Jo24 reported.
According
to Bloomberg, many
Starbucks and McDonald’s stores in Jordan are still largely
empty, despite the boycott campaign starting in October 2023. Passers-by
usually see empty seats, tables, and counters that only employees occupy. Some
Jordanian supermarkets also put up signs on foreign brands to indicate that
they are
boycotted goods.
Many
Jordanians have reached the point of dispensing those goods without waiting for
an
alternative product in the market, which has clearly affected the conditions
of those companies and brands.
Restaurants
have also chosen to join the boycott, replacing all boycotted soft drinks, such
as Pepsi and Coca-Cola, with local brands like
Matrix.
Bloomberg’s
report confirmed that the
boycott campaigns have had a positive impact on local
industrial companies, where their sales have tripled compared to their previous
sales.
In
recent weeks, McDonald’s CEO, Chris Kempczinski, warned that his company is
experiencing a “tangible commercial impact” in the Middle East. Consequently,
McDonald’s lost more than $6 billion in market value in four days, CNBC
reported, after Kempczinski admitted that the company’s business in the Middle
East was affected by the repercussions of the war on Gaza.
At the
same time, shares of Americana Group, the franchisee of KFC, Pizza Hut, Krispy
Kreme, and Hardee’s in the Middle East, fell by 27 percent on the Saudi stock
exchange during the months following the outbreak of the war, with some
analysts expecting its profits to be affected by the boycott.
What is
striking in Bloomberg’s report is the data-supported recognition that the
Arab boycott of brands that support the occupation has succeeded unprecedentedly and
uniquely, and there has been a transformation in the consumption pattern in
Arab countries. People have discovered that there are local alternatives that
can be resorted to, and many manufacturers of alternative products have raised
the quality of their products.
It is
clear that the boycott has become definitive for the vast majority of people,
and these companies have no choice but to leave the region or choose to sever
ties with the Israeli occupation and align with the people in Gaza and the West
Bank.
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