AMMAN — After
years of self-study and discovery trips, partners Mohammad Anabtawi and Hadeel
Al-Ramahi decided to share their passion and knowledge in photography by
founding their own company.
اضافة اعلان
Ramahi, co-founder of
FotografiaJO, said in a phone interview with Jordan News that their
company holds photography courses as well as outdoor and indoor photography
workshops and photo tours to promote photography in Jordan. It also sells
limited, high quality, and fine-art photos of Jordanian sites and provides
commercial photography services, including products and portrait photography.
“The thing we love the
most and aim to develop is teaching photography to different groups such as
youth, children, and people who wish to work as photographers,” said Ramahi. “We
help people according to the field they love to learn. We offer specialized
workshops on different types of photography including food, product, people and
couples, events, and landscape photography.”
Ramahi stated that
their courses and workshops are instructed by her, Mohammad Anabtawi, and other
experts, including food photographer, Samah Qaaqaa.
(Photo: Handout FotografiaJO)
“FotografiaJo was a
dream come true. Honestly, photography is not getting enough attention in
Amman. People told me and Mohammad that our teaching material is organized and
easy to grasp, compared to that of other photography instructors in Jordan,”
she said. “Many of our students took expensive courses in photography then came
to us saying that we are better in conveying the ideas.”
Ramahi added that their
prices are “in hand” and that they vary according to the place and event.
“Our photography
courses range from JD100 to JD400, and we give students certificates upon
course completion,” said Ramahi. “Our workshops can be outdoor or indoor, and usually
last from one to two days and cost some JD25. The most expensive workshop was
in Wadi Rum and cost JD100.”
Ramahi said that to
serve the local community, they regularly hold two-hour free workshops.
“Around 1000 people
attended our free workshop at the National Museum,” she said.
(Photo: Handout FotografiaJO)
Ramahi said that
FotografiaJO also provides students with basic photography equipment until they
can buy their own.
“We have agreements
with some dealers in Amman, under which they give our students a discount on
photography equipment,” she said.
According to Ramahi,
she has diplomas in IT and fine arts. Her fine arts diploma has helped her with
photography since “taking a picture is like drawing a painting”.
“Mohammad and I
self-studied and read books about photography on our own and followed
international photographers,” she said. “When you are passionate about
photography, you work to develop yourself and become creative in it. It was a
personal effort.”
(Photo: Handout FotografiaJO)
Ramahi said that prior
to the onset of COVID-19, FotografiaJO used to organize four to seven-day photo
tours and trips around Jordan for tourists.
Mohmmad Anabtawi,
co-founder of FotografiaJO, told Jordan News over the phone that he and
his partner have always loved photography, discovery, and nature.
He said that through
their workshops, they managed to introduce people to “beautiful places” in the
Kingdom.
“Lately, Hadeel and I
held both solo and joint photo exhibitions. Our exhibitions focused on the
artistic side of Jordan. Since Jordan is like an open museum, we concentrated
on things we saw but other did not and shared them with people,” Anabtawi
added. “My father used to love photography. He was not a professional but an
amateur. I used to use his equipment. From then, I developed my passion for
photography, and then I studied photography on my own.”
Anabtawi said that
photography was his and Hadeel’s hobby, but when he realized how dedicated she
was about it, he suggested they open a business.
He said that he met
his partner at the Jordan Photographic Society where she used to work, and that
he sensed that they could work together.
Shaker Najar, one of their
students who took their Photography for Beginners course, told Jordan News that
he benefited a lot from it.
“I learned all
photography rules, and then I started to apply what I learned practically
through workshops and trips organized by FotografiaJO,” he said. “At the time,
I was working at a jewelry store, so I practiced what they taught me by taking
pictures of jewelry.”
(Photo: Handout FotografiaJO)
Najar said that he had
wanted to hone his photography skills, so instead of practicing on his own, he
decided to take the course.
The course was
centered on photographic lighting, use of different lenses, angles, and editing
programs, according to Najar.
He said that he now
owns a small media production company that creates professional videos and short
films, provides public and private institutions with photography services, and
works in the field of product photography with restaurants and companies.
Read more
Business news