AMMAN — Their love for
entrepreneurship and innovation pushed partners Yousef Hammad and Raya Al-Jughol
to create a unique local business based around an essential piece of clothing
most people take for granted — socks.
اضافة اعلان
Models pose wearing some of Socksat’s unique socks. The Jordanian company began exploring their own designs in 2020. (Photos: Handouts from Socksat)
“
Socksat was founded in 2018, and
the idea came about after many people asked where they can get cool socks from.
Then we made something useful to bridge the gap, and also to spread happiness
and positivity in a different way.” Jughol, cofounder of Socksat, said in an
interview with
Jordan News.
Amman-based startup
Socksat aims
to change the way people buy socks by making them fun, stylish, and adding
quirky designs. There's no better way to display creativity when it comes to
fashion than with stylish socks, the cofounders said.
The company’s socks feature a number
of interesting designs for every foot, ranging from dots and stripes to
Christmas and pizza.
The owners of Socksat said that
they wanted to replace the usually boring essential with something that allows
everyone to express their personality and style. Jughol added that the demand they
saw after launching “gave us a push to keep going, and we launched our website
in 2019.”
Yousef Hammad, the other cofounder
of Socksat, told
Jordan News that when they started their own business, they
ran it from home, and had to figure out how to navigate red tape and register
their company.
Models pose wearing some of Socksat’s unique socks. The Jordanian company began exploring their own designs in 2020. (Photos: Handouts from Socksat)
Moreover, transitioning from
home-based business founded on Instagram to having an official website also
posed many technical challenges.
He added that during the COVID-19
pandemic, people were just buying essentials, and Socksat’s products were
considered accessories so retaining customers during the pandemic presented a
challenge.
So, the company decided to branch
out and find more clients. “During the pandemic, we focused on selling our
products outside Jordan,” Hammad said.
Socksat is also home to a diverse
range of local and international brands, and is the official retailer for other
brands such as Happy Socks, Sikasok, Sock it to me, and The Good Socks, which
allows people to browse a wide range of cool and funky socks.
Hammad also said that Socksat’s
own designs are inspired by seasons, events, and issues such as Christmas,
Ramadan, eid, cancer awareness, and other occasions.
Models pose wearing some of Socksat’s unique socks. The Jordanian company began exploring their own designs in 2020. (Photos: Handouts from Socksat)
Furthermore, Jughol added that
Socksat started creating its own designs and products in 2020, and it has collaborated
with different brands in Jordan to create custom socks. “Socksat collaborates
with different Jordanian brands, such as Tamatem and Qahwa BLK, in order to
create customized socks,” Jughol said.
Socksat received help early on
from the INJAZ incubator, “mySTARTUP,” which supports entrepreneurs and their
start-ups.
Recently, Socksat also received
support from the “Zain Al-Mubadara program fifth edition”, provided by Zain
Innovation Campus (ZINC), which aids startups and people with innovative ideas.
Jughol said that youth in Jordan
have the energy, ambition, and ideas to implement creative business ideas. “Youth
have great ideas but they need more support to transform their ideas into
reality,” she said.
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