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Two artists’ passion project hopes to shake-up gallery scene
By Sarah Abu-Saad, Jordan News
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AMMAN — The Spilled Milk is a fresh, new creative art space and shop to come on to the Jordanian art scene. Located in Jabal Amman, the gallery is owned by Jordanian artist Tina Omran and co-managed by her husband, Egyptian artist Hashem L Kelesh.اضافة اعلان
The space is made up of a two-story rectangular white area. The first floor is where artworks are displayed and where performances would take place.
Before conceiving of The Spilled Milk, the couple originally wanted to lease the space to paint and work in. “I rented this place so I can have my own space to be able to get messy comfortably and to store all of my paintings. But, I had to do massive reconstruction for it to become the way it is now,” Omran told Jordan News.
The Spilled Milk aims to make art available and accessible across all genres. (Photos: Sarah Abu-Saad/Jordan News)
The recently opened gallery has already attracted people from different areas, ages, and lifestyles. As an alternative space and concept, the gallery aims to make art available and accessible across all genres, from painting, to photography, sculpting, and music and dance performances.
“We are trying to move people with our open calls with a specific theme or concept. We will keep changing our ideas, and the next event could be something related to music,” Omran said.
The couple aims to introduce new talents to the local art scene, connect with them, and allow them the opportunity to get some exposure and make some money.
“What we have is different than just the accessible art concept. What’s different is that we are genuine, since we are artists ourselves. We like to see other artists who aren’t on the art scene radar and are unknown, someone who hasn’t exhibited before or might not have projects because they lost their inspiration after the pandemic,” Omran said.
The Spilled Milk aims to make art available and accessible across all genres. (Photos: Sarah Abu-Saad/Jordan News)
Both Omran and Kelesh run the conceptual space and shop, but Omran is the creative director who “loves the dreamy part of it,” she said. By contrast, Kelesh is responsible for management and communications.
Both aim to first enjoy the space and then to make a profit from it. “We don’t have a strategy, we have this space to work mainly, and the business part now is to have fun. So that’s why we don’t have much of an organized plan,” Kelesh said.
So far, The Spilled Milk has held two successful exhibitions and musical performances, where they featured around 20 local, regional, and international artists. They had three DJs and one music performance. Many attended and enjoyed the exhibition to the point where they had to extend their opening time.
Many adored and still remember the couple’s first exhibition that featured 40-year-old vintage film posters, the owners said. “A lot of people came. Our first exhibition had to be extended for another week. A lot of people were interested, we sold a lot more than we expected,” Kelesh said.
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The space is made up of a two-story rectangular white area. The first floor is where artworks are displayed and where performances would take place.
Before conceiving of The Spilled Milk, the couple originally wanted to lease the space to paint and work in. “I rented this place so I can have my own space to be able to get messy comfortably and to store all of my paintings. But, I had to do massive reconstruction for it to become the way it is now,” Omran told Jordan News.
The Spilled Milk aims to make art available and accessible across all genres. (Photos: Sarah Abu-Saad/Jordan News)
The recently opened gallery has already attracted people from different areas, ages, and lifestyles. As an alternative space and concept, the gallery aims to make art available and accessible across all genres, from painting, to photography, sculpting, and music and dance performances.
“We are trying to move people with our open calls with a specific theme or concept. We will keep changing our ideas, and the next event could be something related to music,” Omran said.
The couple aims to introduce new talents to the local art scene, connect with them, and allow them the opportunity to get some exposure and make some money.
“What we have is different than just the accessible art concept. What’s different is that we are genuine, since we are artists ourselves. We like to see other artists who aren’t on the art scene radar and are unknown, someone who hasn’t exhibited before or might not have projects because they lost their inspiration after the pandemic,” Omran said.
The Spilled Milk aims to make art available and accessible across all genres. (Photos: Sarah Abu-Saad/Jordan News)
Both Omran and Kelesh run the conceptual space and shop, but Omran is the creative director who “loves the dreamy part of it,” she said. By contrast, Kelesh is responsible for management and communications.
Both aim to first enjoy the space and then to make a profit from it. “We don’t have a strategy, we have this space to work mainly, and the business part now is to have fun. So that’s why we don’t have much of an organized plan,” Kelesh said.
So far, The Spilled Milk has held two successful exhibitions and musical performances, where they featured around 20 local, regional, and international artists. They had three DJs and one music performance. Many attended and enjoyed the exhibition to the point where they had to extend their opening time.
Many adored and still remember the couple’s first exhibition that featured 40-year-old vintage film posters, the owners said. “A lot of people came. Our first exhibition had to be extended for another week. A lot of people were interested, we sold a lot more than we expected,” Kelesh said.
Read more about Entrepreneurship
