One of my former public relations clients, a foreign company
with worldwide branches, once had a problem that escalated pretty quickly.
Overnight and out of nowhere, online news websites started targeting the company
with false media reports. Their nefarious objective was to extort the company’s
marketing team to force their hand into placing ads on their platforms, in
exchange for making the reports go away.
اضافة اعلان
To make a long story short, soon after, mainstream print media
got infected with the same bug and started reprinting those false reports
without ever bothering to fact–check the information or to contact the
company’s leadership for their side of the story.
To remedy the situation, meetings with several chief editors
and reporters from mainstream media were arranged as part of the
crisis-management process. With one exception, they all agreed to stop
rerunning the fabricated news in their print newspapers.
This one exception, however, is a story that needs to be told
if we are to truly reform the media.
With a cigar between his fingers and a rosary on his wrist,
this man was the chief editor of a print newspaper. He was also the owner of an
online news website.
The CEO of the multinational corporation and I invited him
over for dinner to explain the falsehoods in the reports targeting the company.
Surprisingly, the editor, in more ways than one, asked the CEO to place ads on
the website he owned in return for killing the story in the newspaper that
employed him.
We met him in his capacity as chief editor of a print
newspaper, not as owner of an online website. Therefore, what he did was
nothing short of straightforward conflict of interest, abuse of power and
blackmail.
At the opposite end of the spectrum, the two chief editors
who showed a great degree of respectability and professionalism were a woman
chief editor and the editor of an English-speaking daily.
But neither one thought the phenomenon of “extortion in
exchange for ads” was worth reporting on.
Bottom line: the Jordanian media rarely if ever report on
their own failings, or the numerous breaches of journalism ethics that happen
in broad daylight. Local media institutions, and their defenders, would rather
pose as victims of censorship and champions of freedom of speech, a far more
appealing look for the tenants of the “fourth estate”.
Hubris is certainly not a foreign concept to many Jordanian
institutions that hide behind a well-curated utopian vision of their less
idealistic reality.
To hide serious faults in the educational system, schools
repeat verses from classical Arabic poetry to sentimentalize the “greatness” of
a teacher’s mission. Parliament often points the finger at government despite
the fact that the Lower House is plagued by corruption, lack of
professionalism, and excessive populism. Government hides behind the
achievements of security forces (which are far more efficient than the public
sector) to evade true leadership and accountability. And the media brush their
unethical crumbs under the rug to create an embellished image of themselves.
To end this vicious cycle of self-aggrandizement and achieve
lasting and meaningful reform, we need to start telling the uncensored story
about every aspect of Jordanian life. Honest self-evaluation with a dose of
humility and accountability can do wonders to get us there.
Against this background, early this month, a report was
released about media freedom in Jordan, in a way recycling the same old
narrative about the victimhood of the media.
The report by the Center for Defending Freedom of
Journalists (CDFJ), titled “Shackled”, rated Jordan as “restricted” for the
second year in a row. None of its six sections, though, tackled journalism
ethics or even attempted to evaluate the state of media professionalism – in
terms of how reports were being written and whether they signaled adequate
adherence to the principles of journalism.
Not including a section on media professionalism and ethics
is a poor attempt to suggest that the media are perfect in their martyrdom,
which is definitely not the case.
Shedding a strong light on the stories of unethical conduct
and corruption in the Jordanian media is a must if we are to paint a fair and
balanced image of media freedoms in the country.
The dominant narrative has been one-sided so far, meaning
that many stories have been left untold, allowing the media to pose as arbiters
of truth and victims of the authorities. To demand that the government be more
accountable for its actions, the media themselves should come from a place of
self-evaluation, accountability and credibility.
In “Shackled”, one section is interestingly dubbed “freedom
of expression and press online”, and like other sections, it received a
“restricted” rating. According to Jordan News, “it examined the extent of
online freedom of journalists, activists, and users of social media platforms”.
Naturally, there is a clear distinction between professional
online journalism and off-the-cuff comments by social media users who do not
have to adhere to the same professional and ethical principles as journalists.
Not making this distinction and lumping online journalism with activism and
social media reflects a lack of methodology and seriously hurts the credibility
of the report.
Studies about the media situation in Jordan need to be based
on insight, neutrality and objectivity. We also need to start hearing the full
story about the state of the local media, about both their achievements and
their challenges.
Several local newspapers have already pushed the envelope on
social issues that were once taboo. Tackling gender-based violence against
women and sexual abuse of children is
indication of real change that is worthy of mention. Yet, no report about the
state of the media in Jordan has been documenting these serious leaps, offering
us a fragmented image of reality.
We need to change the narrative and examine both good and
bad realities of the Jordanian media. We cannot continue to be stuck in the
previous century with its leftist lingo of victimhood. What we need is
clear-eyed personal responsibility, perceptive self-awareness, and
accountability.
Ruba Saqr has reported on the environment, worked in the
public sector as a communications officer, and served as managing editor of a
business magazine, spokesperson for a humanitarian INGO, and head of a PR
agency.
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