Are traditional companies doomed without tech adaptation?

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It is worth noting from the outset that smart organizations are those companies that possess the capability to adapt to rapid transformations in the surrounding work environment and efficiently exploit technology, data, and knowledge to enhance their operations and make informed decisions after conducting thorough analyses. In other words, they exhibit a swift response to new developments and demonstrate significant flexibility in overcoming anticipated obstacles and achieving this capability necessitates instilling a culture among leadership, management, and employees that fosters and supports creativity, innovation, initiatives, and proposals while ensuring accurate and attentive listening.اضافة اعلان

In simpler terms, these are organizations that place equal emphasis on sharing, learning, and exchanging ideas (L&D) as they do on production, marketing, and sales, and they do so with a scientific and professional methodology.

Research indicates that digitizing human resources within the framework of digital transformation yields several long-term benefits, including the potential for machine learning and professional development, remote work capabilities, and universal access to information. This has been underscored by the global experience of the COVID-19 pandemic, which underscored the importance of managing databases for quick and efficient knowledge and information retrieval.

Conversely, digital transformation amplifies the efforts of smart companies to obtain precise data and accurate information for making informed decisions. This is achieved by systematically observing problems, dissecting their causes, suggesting improvements, finding lasting solutions to anticipated challenges, and establishing feedback mechanisms to leverage the lessons learned in enhancing operational efficiency and effectiveness. Practical experiences underscore the fact that deploying technology judiciously aids in overcoming potential challenges arising from environmental fluctuations and rapid transformations.

The applications of technology in smart companies are diverse and manifold. For instance, digitization can refine human resources management practices by employing an information system (HRIS) that offers self-service capabilities through smartphones. This saves considerable time, money, and effort while ensuring data accuracy and streamlining internal procedures. The HRIS system also facilitates adjustments in compensation, supervises and monitors performance, aligns with organizational objectives, and ultimately enhances the digital employee experience. This transition to a paperless operation adds tangible value to HR functions, instills confidence in the company's capabilities, and makes it more attractive to prospective employees.

Research indicates that digitizing human resources within the framework of digital transformation yields several long-term benefits, including the potential for machine learning and professional development, remote work capabilities, and universal access to information. This has been underscored by the global experience of the COVID-19 pandemic, which underscored the importance of managing databases for quick and efficient knowledge and information retrieval.

There are both advantages and disadvantages to using technology in the pursuit of smart organizations. Companies that fail to recognize the importance of technology and artificial intelligence in enhancing performance and work methods may find themselves unable to compete in the market.

Some proponents believe that artificial intelligence can aid in employee selection by analyzing CVs and employee satisfaction surveys through big data analytics, thereby offering insights to improve employee management strategies and creating interactive platforms for immediate support.

There are both advantages and disadvantages to using technology in the pursuit of smart organizations. Companies that fail to recognize the importance of technology and artificial intelligence in enhancing performance and work methods may find themselves unable to compete in the market. Over time, they may decline and become known as "stupid" companies, unable to adapt to rapid changes, which ultimately stunts their development and threatens their sustainability in the market.

Through practical experiences, it has been observed that companies that neglect digital transformation, either due to financial constraints or an inability to grasp the market's rapid transformations, might face bankruptcy or exit the market due to their ineffective techniques and strategies.


Jehad Y. Al-Qdeimat is an HR manager for several companies in Jordan and the GCC. He is a PhD dissertation researcher in business management.


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