For someone who has freelanced for a long
time, mainly on-and-off and in between formal employment stints, it is quite hard
to give up my freedom for a relatively new set of poorly-written rules aimed at
making my home-based practice “legal.”
اضافة اعلان
To put it bluntly, whoever wrote the Greater
Amman Municipality’s (GAM) “Home-Based
Business Regulations,” introduced in 2017 and masterminded by the United States
Agency for International Development (USAID) since 2014, has no clue how
real-life freelancing in the creative sector works.
These rules, designed
to license “home-based businesses” (HBBs) — probably a pilot program to be
mimicked across the Kingdom — have so many problems and loopholes it is hard to
believe it took 3 years to conceptualize and then draft into a set of
guidelines — albeit lacking on more than one level.
On the plus side, these
regulations are surprisingly backed up by what looks like thorough research,
surveys that highlight the experiences of (mainly) women wanting to make a
living from their homes, and a lot of lobbying and advocacy on the part of the
USAID, working industriously to change relevant laws (like “zoning”) across
other Jordanian governmental departments, so as to make the rules for licensing
HBBs a reality.
One may arrive to
these conclusions after visiting USAID’s own website,
Jordanlens.org, where the
agency details in great transparency every step it has taken since 2014 to
regulate the Jordanian “informal market” of HBBs, under a program called USAID
LENS, short for “Local Enterprise Support Project.” There is even a page with a
timeline detailing the project’s milestones and the different stages of the
program.
Despite all the behind-the-scenes hard work, the
end result is undeniably not up to par
The “actual
regulations,” and the “communication tools” aiming to help a target audience of
regular citizens understand the steps needed to start a business at home (with
the use of simplified lingo mainly through the website “
Startup Guide Jordan” on
Startupguidejo.com), are philosophically and structurally deficient.
It would be impossible
to list all of these issues in one article. That is why I’m hoping to write
future pieces, with a different angle each time, critiquing these regulations. Worth
noting, this happens to be the second in a
series of op-eds investigating
real-life obstacles to earning a living in Jordan as a stay-at-home creative
freelancer, my experience being an anecdotal testimony. The first article, published last week, was titled,
“Disempowering citizens: The economic inequity of Jordan’s anti-money laundering
law.”
Today, the focus is on
the Home-Based Business Regulations’ problematic model: The USAID, and the
government stakeholders it has worked with, have lumped different groups of
people and vocations together under one roof, in some instances subjecting them
all to the same treatment, although they are completely different from one another.
Making food, creating handcrafts,
and fixing electricity have nothing to do with the type of “freelancing” that
falls under the “creative industries” umbrella. The type of work I do as a
creative freelancer is completely different from an at-home business offering
customers an array of tangible products and services like pickles, chocolate,
or even home repair. How come we all have to undergo a similar licensing
process, mainly the dreaded “site visit,” when we are so different? More on
that in a future article.
The Europeans would
have done things differently.
A few years back, the
Jordan chapter of the European Union National Institutes for Culture (EUNIC),
along with partners like the British Council and Institut Français in Amman,
championed a program called “Creative Jordan.” It had a distinct socio-cultural
flavor and an original approach to empowering local creatives. A few years
earlier, the British Council had also invited creatives and media people to
roundtables and discussions — with a distinct “participatory approach” — to
boost the “creative industries” in Jordan and the Levant.
In 2013 for instance,
the “Creative Jordan” program was still in its advocacy stage. It offered
workshops, events and an online directory designed to empower and encourage local
creative-industry players to take their work to the next level, by making them aware
of their role in fueling the economy as a distinct and homogenous workforce, comprising
graphic designers, visual artists, illustrators, and performance artists, among
others. “Creative Jordan” also gave some focus to the challenges arising from choosing
a creative career in this part of the world, especially with parents and
society still bent on encouraging career paths within a formal employment
setting, all while discouraging freelancing and entrepreneurship.
Back then, I thought “Creative
Jordan” had the potential (and maybe the intention) to eventually evolve into
some kind of framework to help support Jordan’s creatives in negotiating better
contracts, with an eye towards making a better income, and eventually become a significant
contributor to the
GDP.
Although the Europeans’
work was fairly visible at the time, the USAID makes an entrance in 2014 with
the idea of creating a legal framework for home-based businesses, where it has lumped
the creative industries together with handcrafts and food preparation, generating
an indiscriminate mass.
A more
culturally-aware partner, like the British or the Europeans, would have been a
better choice as the Jordanian government’s “co-authors” of a legal framework
for creative freelancers. The results would have been more productive with the
promise of taking Jordanian talent to the next level. The UK’s body of work in
this regard offers plenty of evidence they know how to build a complete ecosystem
that promises to evolve into a full-fledged economic sector, not just a few
orphaned regulations that lack a basic roadmap.
This brings us to the burning
question: Does the Jordanian government, represented by the Ministry of
Planning, which is mandated with overseeing foreign aid and financing, know
which international partners are best suited for which projects?
Read more
Opinion & Analysis