Jordan's Badia: An untapped goldmine

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(Photo: Twitter)
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Hamzeh S. Al-Alayani

The writer is a board member of a Jordanian public-sector government investments management company and a regular commentator on regional energy and industrial matters.

The Jordanian Badia is a vast and diverse region that covers 80 percent of Jordan's total area and is subdivided into three regions: the Northern Badia, the Central Badia, and the Southern Badia. And it is an untapped goldmine. اضافة اعلان

The Badia differs from the desert, as it is home to more extensive plant and animal life. It is traditionally inhabited by Bedouins, who are active in agriculture work and managing livestock, among other occupations. However, rising temperatures, land degradation, and increasing water scarcity have made it difficult for Badia communities to sustain their livelihoods. In turn, many Bedouins are moving into new economic activities such as service jobs. Although Bedouins have not entirely lost their indigenous knowledge, some transition activities are evolving to respond to desertification, urbanization, and modernization. 

Despite these challenges, the Badia region presents significant potential for economic growth and development. By investing in the Badia’s vast lands for agriculture, the Kingdom can become a significant source of grain and ensure food security, potentially even becoming an exporting country. And transforming Jordan into a regional center for green services and industries will create job opportunities and establish a comprehensive ecosystem, utilizing the numerous natural resources available in the area, including phosphate mines, oil shale, copper, lithium, rare-earth element, silica, and many non-exploited natural minerals.

To take advantage of this, new approaches to enhance innovation and invention within rural businesses are required, especially in the business world. Access to clean energy, such as sun, wind, biomass, geothermal, and hydrogen sources, can support low-carbon, resource-efficient, and socially equitable investments in rural areas and sustainable management of natural resources. This, in turn, can improve human well-being and increase income opportunities, particularly for the youth who are attracted to advanced skills and relatively better income opportunities.
By investing in the Badia’s vast lands for agriculture, the Kingdom can become a significant source of grain and ensure food security, potentially even becoming an exporting country.
Access to energy also enables a range of other productive activities, particularly digitalization, water management, food processing, storage, and transport of agricultural products with the development of hydrogen-based transport fuels.

Rural populations often depend directly on the environment and natural resources for their livelihoods, such as agriculture, forestry, mining, and tourism. To achieve sustainable development goals, the Badia region needs to undergo a digital transformation to enhance entrepreneurship and the rural social solidarity economy (SSE) transformation model. The digitalization technology transformation of entrepreneurship is the main driving force in achieving sustainable development goals (SDGs).

The Badia region also has the foundation and conditions to take advantage of digital innovation hubs (DIHs), which can create e-commerce opportunities and foster entrepreneurial abilities in agribusinesses.

Fostering sustainable tourism that capitalizes on the Badia area's cultural, historical, and ecological characteristics can also make it an appealing ecotourism site and a strong candidate for broad-ranging development activities. Community-based tourism can provide another angle for tourist attraction as a sustainable approach that relies on communities and their resources.

To ensure the fragile economic ecosystem is revitalized, the government must work closely with all stakeholders; and the sector can attain long-term environmental, social, and economic sustainability goals.

A holistic appraisal of the economic impact of each government initiative needs to be undertaken to develop a roadmap for developing different levels of clustering benefiting from existing assets and infrastructure.
Fostering sustainable tourism that capitalizes on the Badia area's cultural, historical, and ecological characteristics can also make it an appealing ecotourism site and a strong candidate for broad-ranging development activities.
All incentives, including training and building capacities for locals, can encourage entrepreneurs and foreign direct investors to inject their investments in the Badia areas, qualifying human forces for agricultural, industrial, clean energy, and tourism to fulfill the Kingdom's vision 2033.


Hamzeh S. Al-Alayani is a board member of a Jordanian public-sector government investments management company and a regular regional energy and industrial commentator. Hamzeh holds an MBA from the University of Aberdeen, UK, and a BSc in Mechanical Engineering.


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