Technology and identity in Jordan

Nasser bin Nasser
Nasser bin Nasser is founder and CEO of Ambit Advisory. (Photo: Jordan News)
Almost without fail, new movie or TV releases by Jordanian artists elicit a, by now, well-established response by some in society, aptly captured in hashtags such as, “this (production) does not represent me” as well as unrealistic calls to ban or block streaming service providers such as Netflix. اضافة اعلان

This begs the obvious question: What are the values and their associated identities that some believe are at risk from such productions?

The perception of values and identities as being at risk is not specific to Jordan. It has become a common feature of societies that are grappling with issues surrounding globalization and technology. Even slogans such as “Make America Great Again” are in many ways a call to return to a time when values and identities were perceived to be more homogenous and more readily defined. In a similar vein, the impression that the identity of white Christian Americans was at risk was a major rallying cry for the conservative voter base that brought Donald Trump to the White House.

In Jordan and the Arab world, it is fair to say that globalizing forces such as the internet leveled the playing field between states and societies. It is highly unlikely, for instance, that the Arab Spring would have been possible were it not for Facebook and its ability to mobilize the youth of this region.

Generally speaking, there seems to be a unanimous agreement that the redistribution of power caused by the internet revolution is a welcome development. Yet, where it is problematic for some, namely conservative segments of society, is when those same globalizing forces give young people a platform to express themselves in ways that clash or threaten their value system and their view of what youth identity should look like.
A bid to return to an imaginary golden era, even an Islamic one, assumes that our societies were homogenous to begin with, when in fact they were a lot more diverse than many assume.

To put it simply, the internet was a good thing when it weakened government, but it was a bad thing when it weakened conservatives and their bid to shape the identity of the country’s youth. In the same context, censorship is unacceptable when it comes to politics, but requires tightening when it comes to personal expression like the arts.

The truth of the matter is that values and identities are constantly evolving everywhere and have never been static. Contrary to popular belief, the fabric of Jordanian society has been infused with multiple identities and values over time, even prior to the establishment of the country and more recently since wave upon wave of refugees were integrated into Jordanian society. A bid to return to an imaginary golden era, even an Islamic one, assumes that our societies were homogenous to begin with, when in fact they were a lot more diverse than many assume.

Whether these productions represent anyone is really a moot point. Art is not always meant to be a reflection of society or representative of it. The only thing content producers and streaming service providers are guilty of is to recognize that controversy only serves to increase viewership.

There are far more important events that deserve an outcry that are not consistent with Jordanian values at all.


The writer is founder and CEO of Ambit Advisory.


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