Laith Maalouf, a Jordanian based designer took his fashion
international when he was asked to represent the Kingdom at the tenth edition
of the International Couture fashion event entitled “Mediterranean Sunset” at
MAXXI Museum of Contemporary Art in Rome on July 10.
اضافة اعلان
According to his website, Maalouf showed inclination towards art
and sketching in his early years, which, in return, gave him a sense of clarity
for his career. Working with international
designers, put him on the international map, with his long list of clienteles,
which has included Her Majesty Queen Noor, Moroccan artist Samira Said,
Jordanian actress Saba Mubarak, and others.
In an interview with
Jordan News,
Maalouf said “the event
holds a special place in my heart…as the enchanting experience that unfolded
within the magnificent walls of the MAXXI Museum, and architectural marvel,
envisioned by the brilliant Zaha Hadid.”
‘Bloom’Meanwhile, he added that participating on the international
level at Rome Fashion week was a dream come true, pointing out the venue, which
added an extra layer of creativity, and provided for essence of the event.
“With each step, I felt a sense of awe and inspiration, knowing that I was
about to unveil my latest collection, aptly named ‘Bloom’”.
Celebrating cactus flowersHis latest collection Bloom takes inspiration from nature and
celebrate the cactus flowers, something he describes as a remarkable journey.
They served as guidance for the theme of his collection.
“Drawing inspiration from the interplay of these contrasts, I
sought to create pieces that would resonate with the resilience and beauty
found in the natural world.”
He added “In crafting Bloom, I carefully curated a diverse
selection of fabrics, each chosen for its ability to capture the essence of
this unique concept.”
Describing the fabrics used in his designs such as “taffeta,
velvet, jacquard, and silk”, he said that these fabrics which he believes
created a symphony of texture, handwork, crystal stones, which, in turn, added
an ethereal elegance.
“As I worked diligently, the dresses began to take shape, their
silhouettes mirroring the graceful curves of cacti and the intricate beauty of
their flowers,” he said.
Beyond borders
When it comes to where he designs are meant to take place, he
said “I set my sights on taking Bloom beyond borders, envisioning it gracing
runways across the globe.” He hopes to put the rich heritage of the Arab world
on the map, while celebrating the universal language of fashion.
Pushing the boundaries of creativity
As far as future plans,
Maalouf is looking to the future of
being able to continue to showcase his designs worldwide, paying an homage to
the journey, “The journey to international recognition is not without its
challenges, yet each step reaffirms my passion and determination. The
encouragement received from my well-wishers, the support of my loved ones, and
the recognition of my work motivate me to strive harder, pushing the boundaries
of creativity.”
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