Lulus Box — An environmentally friendly business

Lulus Box was founded by Ellen Bustami, 57, a huge lover of the environment who is working on a great recycling business. اضافة اعلان

Before establishing Lulus box, Bustami was an avid bottle cap collector and upcycling enthusiast.

She saw potential in her collections, and experimented with cleaning, piercing, and then hand sewing bottle caps onto her fedoras. After a few wears and compliments, Bustami noticed an interest in her work and focused on transitioning her hobby into a full-time commitment.


Bustami has worked on different seasonal collections, and is inspired by the latest trends. (Photo: Handouts from Ellen Bustami)

This gave birth to her signature style at Lulus box, in 2013, which has since grown into a successful small local business.

“The core of my projects aims to focus on recycled materials to create designs that have individuality in hopes that they can be shared with the world,” Bustami said.

Her ideas are inspired by magazines, Instagram, and other social media platforms.

True believer in recycling, before throwing anything away, she thinks of a new way to recycle it.

She tries to make unique items that are not generally found in markets.

“Having an exceptional hand-made piece in your wardrobe is beautiful,” she said.


(Photo: Handouts from Ellen Bustami)

Bustami has worked on different seasonal collections, and is inspired by the latest trends. She has new collections with big offers for all occasions, including Eid Al Adha and Christmas.

Lulus box customers are partial to the beach kit, which includes a large beach bag, towel, utility pouches, and a toiletry bag.

Bustami is known for her good taste in choosing, coordinating, and integrating colors and adds her attractive touch to every item in her shop.

“Creativity involves breaking out of expected patterns in order to look at things in a different way,” she said.

Bustami expanded her business by working not only on caps, but also on bags, coats, kaftans, and headbands. She works on each piece on her own; each piece takes around two days to finish.



(Photo: Handouts from Ellen Bustami)

“I love to spend my time with creativity, innovation, and work,” she said.

Before the pandemic, Bustami was working with a team, in view of the circumstances, she had to go back to work on the items alone.

Social media was what got her business to be well-known. Her products were displayed t exhibitions and bazaars until she opened a small shop in Sweifieh Village.

Lulus box collection was also exhibited in Ayla Oasis, Aqaba, during summer. A range of products were available, including the popular tie and dye caps, shirts and boater hats.

Was is all smooth sailing? There were difficulties, financial, mainly, but also the difficulty of finding bottle caps, for which she got in touch with soft drinks companies.

“Handmade items require a lot of effort, time, and tools that are not easy to get. But my passion is a big reason behind my continuing to work,” said Bustami, who has more plans for her business and who hopes to raise more awareness about recycling through her inspiring business.

It's worth mentioning that Lulu's Box is one of the many designers that are supported by Zain Jordan through “Dezain space” which was launched in 2018 to support the continual growth of the designing sector across the kingdom, and to shed light on Jordanian creative designs, in addition to providing the opportunity for the Jordanian designers to reach the markets, connecting them with other designers to collaborate with each other, mentoring them and empower them to expand their business and grow.


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