November 5 2024
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‘Modern, yet vintage’: Fashion designer seeks to revolutionize modest fashion
By Huda Dabeet, Jordan News
last updated:
Jun 29,2021
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AMMAN —
Whether it is a sweeping ball gown with delicate silver embroidery, a daring
bridal bodysuit instead of a traditional dress, or even a simple crop top
emblazoned with traditional Palestinian tatreez (embroidery), Jordanian fashion
designer Razan Younis is updating modest fashion by merging it with modern style
innovations.اضافة اعلان
The
term modest fashion, also known as modest dressing, refers to feminine clothing
that doesn’t reveal much skin, popular among some Muslim women in particular. "I
design chic and elegant pieces specifically for the modern modest woman,”
Younis said in an interview with Jordan News.
"Finding
clothes for a hijabi is difficult. There are no modest fashion lines, and we
need to strengthen it in order to get local clients and establish our own
industry,” Younis said.
The
designer is primarily focused on clothes that feature traditional embroidery
paired with modern silhouettes and styles. "The piece is modern and vintage at the
same time," she explained. She added that she also hopes to promote the
culture of tatreez, traditional Palestinian embroidery, through her designs.
Younis
told Jordan News that she draws inspiration from traditional Palestinian and
Jordanian dresses to produce contemporary designs and modern looks.
"I
couple tatreez with modern outfits, and get inspiration from the traditional
Palestinian and Jordanian dress designs without editing the main concept,
because the greatest beauty of these pieces is their heritage,” she said. "They
are casual outfits such as shirts, skirts, or dresses but have the art of
embroidery."
"I
discovered that trendy patterns with embroidery were in high demand among girls,
so I focused on this line,” she said.
She
also found major support from social media star Natalia Papadopoulou (Ajnabiyeh). "Through social
media, she helped me to showcase my designs to the audience," Younis
explained.
Social
media plays an essential role in the designer’s work. "We've started three
years ago, on social media platforms,” she said. “Social media also plays a
role in fashion by helping girls learn how to create different styles, and get
inspiration."
Younis
began her career in fashion in university, where she studied both translation
and fashion design. "My path in learning fashion design was different. It
was a practical experience, rather than just ideas and theories,” she said.
"The most interesting thing about
fashion design is to see what you imagine as a reality,” Younis said, adding that she also loves to hear “positive
feedback from the customers."
Each
design for her collections goes through a complex, multi-step process.
"I
use sketching in drawing the concept, as brainstorming,” she began. “Then we
start drawing the pattern, which is the measurements of all the dimensions of the
body, then cutting the pattern, and the final step is sewing."
"Currently
we don't use any computer software in designing, our work is sketching and hand
drawing, but I am planning in the future to work on (software),” she added.
Younis
said that she always stays up-to-date with the latest fashion trends by
following trending colors and adapting to the newest pattern techniques. She
also follows the world’s fashion designers in hopes to learn from their
success. "Every designer in the world has their own signature,” she said.
The
designer expressed her disappointment that Jordan does not manufacture fabrics
and materials, making designers heavily dependent on imports.
She
added that during the COVID-19 lockdowns, she focused on white bridal dresses.
"I was not affected much by the pandemic, there were a large number of
brides during the lockdowns."
Younis’
new collection will feature classic styles for both hijabi and non-hijabi
women.
"In
the future, I am seeking to expand my business and to have a showroom in the
center of Amman," Younes added.