November 6 2024
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Omar Sartawi: Novel techniques to create sustainable, luxurious art
By Israa Radaydeh, Jordan News
last updated:
Feb 16,2022
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Passionate and creative, Jordanian culinary artist and
molecular gastronomist Omar Sartawi never stops inventing things that are bold
and practical, associating food making with art and creativity.اضافة اعلان
Now, merging food with art, Sartawi has entered the fashion
market with his new “orange peel handbag”, a luxurious product made in
collaboration with the Bahraini bag designer Noof Alshekar.
“My latest project, ‘Orange Leather Peel High-End Bag’, is a
collaboration with international designer Noof Alshekar who specializes in gold
brass bags to which she adds semi-precious stones to reflect her heritage and
background in bejeweled wearable art,” Sartawi told the Jordan News.
“I created a sustainable biodegradable and animal-cruelty
free leather that can be made from the peels of vegetables and fruits about
three years ago, and since then, I have been perfecting the way I cure the
material and protect it. At the same time, I try to find great collaborations
across the region, with fashion and furniture designers, because it is a
new-age material that has not been tested before,” he said.
Sartawi creates the material for his bags locally; it takes two weeks to make the material workable.(Photo: Handout from Omar Sartawi)
Sartawi, who developed the technique, focuses on sustainability which his bags made out of orange peels incorporate using a technique he calls “digital fabrication”.
The bag-manufacturing process
“It took us a year to come out with this product; first, to
try the material, which was ruined in the process, as Noof changed the design
twice,” he said.
Sartawi creates the material locally; it takes two weeks to
make the material workable.
“Later on, it was Noof’s part to come up with her
creativity. She chose a unique hand-carved malachite stone from India, which
was shipped to Lebanon. I also shipped the leather to Lebanon where the
workshop and one of the most sought-after bag manufacturer that works with the
biggest names in the industry is,” said Sartawi.
(Video: Handout from Omar Sartawi)
The material is fitted on a brass frame that is then gold
plated and finished with a layer to protect it.
The prototype was displayed at Al-Burda Festival, part
of the Jordan pavilion during the Tourism Week at Dubai Expo 2020 and at Fann
Gallery, all in Dubai.
“This regional collaboration to create innovative work to
display is a unique experience; Jordan, Bahrain, and Lebanon come together to
present art and culture in the Gulf area, which now leads the way in supporting
art and creativity, Sartawi said.
“I would love to do a
sustainable project in Al-Ula (Saudi Arabia) and some other international
events, something on a big scale to show our creativity and capabilities,” he
added.
Orange peel on a table
Sartawi came up with another artistic project in
collaboration with Karim Sawalha Studio. It is an “intermixture of sustainable
luxury and the essence of art integrated into functionality, in the Duck à
l’Orange limited-edition side tables”, he said.
The Duck à l’Orange table (duck-like legs, orange peel top)
“has been the object of desire for many collectors across the globe”; it is a
mixture of workmanship and scientific methods that creates a piece of art which
serves a purpose within one’s home.
(Photo: Handout from Omar Sartawi)
Sartawi got international acclaim for his breakdown of textures, culture, science and methodological innovation in many
projects that challenge our view of the world, for his sustainability and
culinary experiences; in one such experience, he fused indigenous jameed with
the flavors of French cuisine.
Sartawi has been experimenting with the concepts of
sustainability and luxury, inspired by nature’s textures, while trying to find
endless possibilities within produce that people see daily without thinking
twice about it.
“We can create extravagant products with modern designs through
available technologies,” said this artist who is always on the run, looking for
ideas to dazzle the audience with his art made out of food and with a thematic
message that blurs the lines between the familiar and the extraordinary.