AMMAN —
SaraMansour, a Jordanian fashion designer who was born and raised in Amman, began
her career in fashion by studying at the London College of Fashion in the UK.
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She went on
to the Fashion Institute of Design and Merchandising and
Woodbury University in
Los Angeles to further her education. In Los Angeles, Mansour began her career
by collaborating with designers such as
Louis Verdad,
Adolfo Sanchez, and
Odilon by Stacey Clark. Mansour’s first runway show at Woodbury University was
held at the Nokia Theater in Los Angeles.
“Juno Moneta” collection by the fashion designer Sara Mansour. (Photo: Bader Sounnoqrot / XIV Image)
The designer
founded her own fashion label in 2015 and named it after herself. The label
encapsulates the spirit of refined luxury, as well as the designer's seductive
insight. Mansour's fusion of unique and modern luxury empowers her to continue
designing pieces for women all over the world.
Mansour's
combination of classiness, femininity, and elegance, harmonized the creation of
luxurious fashion. She opened her atelier in Amman and progressed to designing
ready-to-wear, gowns, and bridal wear.
“Juno Moneta” collection by the fashion designer Sara Mansour. (Photo: Bader Sounnoqrot / XIV Image)
“When I
finished my studies and went back to Amman, I started experimenting, to know
more about the fashion market and industry. In 2016, I launched my first
collection,” Mansour told
Jordan News.
Since 2016,
the designer used to launch one collection a year, and her first appearance in
Jordan Fashion Week was in 2019, which got her good exposure locally. She said
that this opportunity allowed the brand to expand its reach and attract people.
“Juno Moneta” collection by the fashion designer Sara Mansour. (Photo: Bader Sounnoqrot / XIV Image)
The designer
said that all her pieces are produced in Jordan, she sources most of her
materials locally, but she also orders materials from outside Jordan.
Mansour said
the sketch is not the final outcome of any piece, when she sees the fabric on
the mannequin or model, she takes the design further.
She said she
likes to start the production process by choosing the materials, then she
starts sketching. “To see interesting textures and materials, this is my
process, I would like to start by choosing colors and materials, and based on
the materials I start sketching,” Mansour said. Fashion designers can be
inspired by anything and everything they see, she added.
Rama
Zoughali, in charge of public relations, said that when Mansour creates a
customized dress or gown, the inspiration usual comes from the customer while
preserving the label’s identity, and when creating a collection, inspiration is
usually based on research.
“Juno Moneta” collection by the fashion designer Sara Mansour. (Photo: Bader Sounnoqrot / XIV Image)
Mansour's
distinct main feature designs consistently portray the brand's identity,
evoking softness, confidence, and sophistication in each piece she creates.
Through her
collections, Mansour appeals to contemporary women all over the world. She imagines
women through the perspective of luxury and charm and creates unique designs
depicting a woman's softness and highlighting their delicate shapes.
She
also produces bridal gowns that are characterized by softness, simplicity, and
sophistication.
“Most customers
want a comfortable and simple design, and at the same time they want it to
contains unique details and touches,” Mansour said.
“Juno Moneta” collection by the fashion designer Sara Mansour. (Photo: Bader Sounnoqrot / XIV Image)
In
collaboration with Jordanian modeling agency Zvemeché, Mansour launched her
latest collection ‘Juno Moneta’. Sara Mansour created a fashion show in which
she presented the ‘Juno Moneta’ collection in November 2021.
The Juno
Moneta collection, inspired by the divine tales of the chief Roman goddess
Juno, wife and counterpart of Jupiter, draws inspiration from the dialectic between
softness and strength, reflecting the real essence of feminine beauty and
power.
“Juno Moneta
is a Roman goddess, one of the earliest and oldest of the Roman deities,”
Zoughali said.
“She was the
goddess of love and marriage, and at the same time goddess of money, so this
diversity of roles… inspired us to reflect that a woman is superior, she
reflects divinity and beauty, and she can also be very powerful,” she added.
The
collection represents female power and superiority, it also reflects softness
and harsh structure, demonstrating the two extremes of what a woman can be.
“The
research for this collection took us almost a year to reach this idea, we
started from a completely different point,” Zoughali said.
Mansour said
that Juno Moneta has attracted a great audience and amazing feedback.
The whole
team, from the designer to the pattern-maker, textile designers and tailor, all
work towards the brand's ultimate goals.
Mansour said that the COVID-19 pandemic was one of the biggest challenges they
faced. “In 2021, things are going back to normal,” Mansour said, “We really
want to market ourselves and reach and place our pieces outside Jordan.”
Mansour and Zoughali agree that what is missing in Jordan’s fashion industry is
more people taking up fashion management. “There are many creative fashion
designers in Jordan, but without any creative management,” Zoughali concluded.
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