AMMAN — Designed to unify admirers of Arabic
literature,
Abjjad, a social network for readers, authors, and bloggers, aims
to become the “Netflix for Arabic books.”
اضافة اعلان
“Founded in 2012, (Abjjad) is … for book lovers,” CEO and
founder Eman Haylooz told
Jordan News. “The product has developed based
on our users’ feedback. It was originally for (book) reviews and online
discussions, but users were asking to read books online, which is why we
entered the e-book market.”
Haylooz said that after graduating with a degree in computer
science, she worked in technology for seven years. Founding Abjjad combined her
love for Arabic books and computer science.
“My whole working life, I worked for startups. During my
first job outside of university, I witnessed the growth of the company from a
dozen people to over 200 people,” she said. “It was a young company, and I was
fascinated by the fact that both my direct manager and CEO were under 28.”
According to
Haylooz, she was then hired by a management consulting firm, but soon after
joining, she took part in a seven-day Oasis500 bootcamp.
“That bootcamp
changed my life, and I began to develop a pitch to join Oasis500,” said Haylooz.
“I simply
didn’t see myself in the corporate world, so I resigned from my job before I
actually got any investment,” she said. “However, that leap of faith paid off and thankfully, I received the
funds to start Abjjad full time. With the help of Oasis500 and my international
team from the UAE, Egypt, and Palestine, we were able to serve the Arabic
language in a modern way.”
In an interview with
Jordan News,
Abjjad employee Haneen Jaber said, “I started as a freelancer at Abjjad, and
was intrigued by the complexity of the work environment, and now work full
time. My love for books played a major role in my interest in Abjjad, and I
enjoy easing access to readers’ desired Arabic works of literature.”
As a concept and company, Abjjad has transformed over the
years. According to Haylooz, the project was initially centered on the
community, the traffic, the reviews, and the ratings.
These days, it focuses on business. Abjjad’s owners want
to strengthen their “value proposition to publishers, not just in terms of
marketing and reach, but in terms of strong financial terms. We aim to digitize
their books, enabling them to publish on our platform, creating a revenue
stream for them, and increasing their reader base.”
Jaber stated that Abjjad publishes 10 books per day,
arranging them based on genre.
“The categories include novels
and stories, literature books, historical books, religious books, political
books, scientific books, money and business, psychology and self-development,
philosophy, languages, law, technology and internet, press and media, medicine
and health, and many more,” said Jaber.
Abjjad allows readers to rate books, write book reviews,
and add quotes. It also offers users the option to enlarge the text, alter fonts,
add bookmarks, and choose whether to read laterally or vertically.
“Digital publishing for Arabic books is
lagging in the world,” said Haylouz. “My primary
objective is to make digitizing faster and
cheaper, to provide affordable e-books for Arab users, and to end book piracy
in the Arab world and help users switch to reading copyrighted material.”
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