The intricacy of modern
life has created a false dichotomy between things that are 'hard and
important,' and those that are 'easy and trivial.' Everything has become so
much harder than it ought to be. But, Greg McKeown, bestselling author of
Essentialism, says, there is a third alternative. In Effortless, he offers
practical strategies for making the most vital tasks the easiest ones.
اضافة اعلان
McKeown's philosophy of
essentialism has helped thousands to eliminate nonessential activities and
focus on the few that really matter. Working out what is essential is the first
step — making these tasks effortless is
the next. Effortless will show you how.
McKeown completely rejects
what he describes as “today’s hustle culture” — the idea that in order to
achieve success we must work ourselves to the brink of insanity. Long hours, no
breaks, little sleep, high stress, zero fun — these are things that leave the
body and mind bedraggled but are often celebrated by American society,
especially in the corporate, medical, sports, and academic worlds. Idioms like
“I’ll sleep when I’m dead” or “no pain, no gain” come to mind.
McKeown's 2014 New York
Times and Wall Street Journal bestseller Essentialism: The Disciplined Pursuit
of Less taught readers how to elevate what is absolutely essential (like
family, relationships, and health), and eliminate what is not. His new
brainchild, Effortless: Make It Easier to Do What Matters Most, gives us the
much-needed permission to take the path of least resistance—a path that we
often seek but from which we tend to veer away. In a society that expects hard
work, but then rewards hard work with more hard work, it’s easy to see why.
Effortless is profound in
its simplicity. It is the phrase “work smarter, not harder” expanded into a
book. He writes, “Life doesn’t have to be as hard and complicated as we make
it.”
Even when faced with the
adversity of his daughter’s ailing health, McKeown found an easier path for him
and his family to navigate through the pain and grief. “Whatever has happened
to you in life,” he writes, “whatever hardship. Whatever pain. However
significant those things are. They pale in comparison to the power you have to
choose what to do now.”
Greg McKeown was recently
named a Young Global Leader by the World Economic Forum. He is the CEO of THIS
Inc, a leadership and strategy design agency headquartered in Silicon Valley.
He has taught at companies that include Apple, Facebook, Google, LinkedIn,
Salesforce.com, Twitter and VMware. Originally from London, he now lives in
Menlo Park, California with his wife, Anna, and their four children. Greg holds
an MBA from Stanford University.
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