The question "What should juniors be
reading?" sparked significant interest among attendees at the 22nd
Amman International Book Fair. In today's digital age, a new term has emerged in
conversations among parents: "iPad kids." This term refers to
children who are constantly immersed in their screens, seemingly disconnected
from the world around them. For the age group ranging from 9 to 17, the
book fair provides an excellent opportunity to engage children, tweens, and teens in
reading and steer them away from the digital realm.
اضافة اعلان
For publishers, engaging with this group of
readers is a current focus. Abeer Al Arab from Dar Shan publishing house, in an
interview with
Jordan News, highlighted their specialization in creating
content for the junior age group, which often lacks literature that resonates
with their lives. Arab pointed out that
books targeting younger children and
youth are readily available but expressed concern about juniors' limited
enthusiasm for reading. She noted that those who do read tend to gravitate
towards popular books aimed at older youths, which may contain inappropriate
content, raising concerns for parents.
Their goal: entice juniors to pick up a book
To address these issues, Dar Shan has taken
the initiative to publish approximately 100 novels tailored to juniors. Their
goal is to entice juniors to pick up a book, with an emphasis on imparting
morals and values. Arab is actively working on releasing religious and
historical
books suitable for juniors. Marketing these books to appeal to this
age group is a top priority for Arab, as bestsellers are what attract most
readers in today's market.
Proceed with caution on translated works
Regarding translated books in Arabic, Arab
advised caution, as they often miss the mark in terms of the region's cultural
values and morals. Instead, she highlighted collaborations with renowned
authors such as Omayma Al Nasser, Abdullah Jad’an, Tariq Al Bakri, and Ashraf
Al Khudari, who are creating content specifically for juniors. The topics
covered in
these books are diverse, addressing issues such as bullying,
mother-daughter relationships, and family values, among others. Each novel and
book contain at least one valuable lesson and includes colorful illustrations
to captivate young readers.
Read a book, learn a lesson, or two
In terms of
book recommendations from the fair, "Weird Events at Our Street" by Ahmad Abdul Rahim caught our attention.
This creative narrative revolves around a town plagued by untidy streets due to
residents' negligence. An intriguing character, "a weird man,"
secretly cleans the streets at night, leading to unexpected questions and an
impactful moral lesson.
Another engaging story by Rahim, titled
"A Wonderland for Sale!", conveys the age-old proverb "as you
sow, so shall you reap." It follows a character named Makhlouf, who
discovers the true purpose of a land that yields an abundance of whatever is
planted in it, offering valuable life lessons along the way. These lessons are
tailored to the intended age group, making the stories enjoyable for both
juniors and adult readers.
400 publishing houses from 22 countries
worldwide
Regarding the
book fair's atmosphere, Nichola
Akel, general manager of Al-Ruaa Publishing House, noted that the majority of
book-goers tend to be women, aligning with a global trend highlighting a gender
gap in readership. He observed that men often focus more on practical matters.
As for the fair's turnout, Akel mentioned
that there are relatively few book buyers, with most attendees seeking the
social atmosphere and enjoying various activities on offer. The fair concluded
on September 30, 2023, featuring 400 publishing houses from 22 countries
worldwide.
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