Why Startups Fail by Tom Eisenmann

Why do start-ups fail? That question caught Harvard Business School professor Tom Eisenman by surprise when he realized he couldn’t answer it.اضافة اعلان

So he launched a multiyear research project to find out. In Why Start-ups Fail, Eisenman reveals his findings.

Drawing on fascinating stories of ventures that failed to fulfill their early promise — from a home-furnishings retailer to a to a start-up deploying a vast network of charging stations for electric vehicles — Eisenman offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. 

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