How to change minds? A study makes the case for talking it out

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We have all been there, in a group, trying our best to get everyone on the same page. It is arguably one of the most important and common undertakings in human societies. اضافة اعلان

But reaching an agreement can be excruciating.

“Much of our lives seem to be in this sort of Rashomon situation; people see things in different ways and have different accounts of what’s happening,” said Beau Sievers, a social neuroscientist at Dartmouth College.

A few years ago, Sievers devised a study to improve understanding of how exactly a group of people achieves a consensus and how their individual brains change after such discussions. The results, recently published online but not yet peer-reviewed, showed that a robust conversation that results in consensus synchronizes the talkers’ brains — not only when thinking about the topic that was explicitly discussed, but related situations that were not.

The study also revealed at least one factor that makes it harder to reach accord: a group member whose strident opinions drown out everyone else.

“Conversation is our greatest tool to align minds,” said Thalia Wheatley, a social neuroscientist at Dartmouth College who advises Sievers. “We don’t think in a vacuum, but with other people.”

Sievers designed the experiment around watching movies because he wanted to create a realistic situation in which participants could show fast and meaningful changes in their opinions. But he said it was surprisingly difficult to find films with scenes that could be viewed in different ways.

Reasoning that smash hits typically did not offer much ambiguity, Sievers focused on films that critics loved but did not bring blockbuster audiences, including “The Master,” “Sexy Beast”, and “Birth,” a 2004 drama in which a mysterious young boy shows up at a woman’s engagement party.

None of the study’s volunteers had seen any of the films before. While lying in a brain scanner, they watched scenes from the various movies without sound, including one from “Birth” in which the boy collapses in a hallway after a tense conversation with the elegantly dressed woman and her fiancé.



After watching the clips, the volunteers answered survey questions about what they thought had happened in each scene. Then, in groups of three to six people, they sat around a table and discussed their interpretations, with the goal of reaching a consensus explanation.

All of the participants were students in the same master of business administration program, and many of them knew one another to varying degrees, which made for lively conversations reflecting real-world social dynamics, the researchers said.

After their chats, the students went back into the brain scanners and watched the clips again, as well as new scenes with some of the same characters. The additional “Birth” scene, for example, showed the woman tucking the little boy into bed and crying.

The study found that the group members’ brain activity became more aligned after their conversation. Intriguingly, their brains were synchronized while they watched the scenes they had discussed, as well as the novel ones.

Groups of volunteers came up with different interpretations of the same movie clip. Some groups, for example, thought the woman was the boy’s mother and had abandoned him, whereas others thought they were unrelated. Despite having watched the same clips, the brain patterns from one group to another were meaningfully different, but within each group, the activity was far more synchronized.

The results have been submitted for publication in a scientific journal and are under review.

The experiment also underscored a dynamic familiar to anyone who has been steamrollered in a work meeting: An individual’s behavior can drastically influence a group decision. Some of the volunteers tried to persuade their groupmates of a cinematic interpretation with bluster, by barking orders and talking over their peers. But others acted as mediators, reading the room and trying to find common ground.



The groups with blowhards were less neurally aligned than were those with mediators, the study found. Perhaps more surprising, the mediators drove consensus not by pushing their own interpretations but by encouraging others to take the stage and then adjusting their own beliefs — and brain patterns — to match the group.

Because the volunteers were eagerly trying to collaborate, the researchers said that the study’s results were most relevant to situations, like workplaces or jury rooms, in which people are working toward a common goal.

But what about more adversarial scenarios, in which people have a vested interest in a particular position? The study’s results might not hold for a person negotiating a raise or politicians arguing over the integrity of our elections. And for some situations, like creative brainstorming, groupthink may not be an ideal outcome.

“The topic of conversation in this study was probably pretty ‘safe,’ in that no personally or societally relevant beliefs were at stake,” said Suzanne Dikker, a cognitive neuroscientist and linguist at New York University, who was not involved in the study.

Future studies could zero in on brain activity during consensus-building conversations, she said. This would require a relatively new technique, known as hyperscanning.


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