We
have all been there, in a group, trying our best to get everyone on the same
page. It is arguably one of the most important and common undertakings in human
societies.
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But reaching an
agreement can be excruciating.
“Much of our
lives seem to be in this sort of Rashomon situation; people see things in
different ways and have different accounts of what’s happening,” said Beau
Sievers, a social neuroscientist at
Dartmouth College.
A few years ago,
Sievers devised a study to improve understanding of how exactly a group of
people achieves a consensus and how their individual brains change after such
discussions. The results, recently published online but not yet peer-reviewed,
showed that a robust conversation that results in consensus synchronizes the
talkers’ brains — not only when thinking about the topic that was explicitly
discussed, but related situations that were not.
The study also
revealed at least one factor that makes it harder to reach accord: a group
member whose strident opinions drown out everyone else.
“Conversation is
our greatest tool to align minds,” said Thalia Wheatley, a social neuroscientist
at Dartmouth College who advises Sievers. “We don’t think in a vacuum, but with
other people.”
Sievers designed
the experiment around watching movies because he wanted to create a realistic
situation in which participants could show fast and meaningful changes in their
opinions. But he said it was surprisingly difficult to find films with scenes
that could be viewed in different ways.
Reasoning that
smash hits typically did not offer much ambiguity, Sievers focused on films
that critics loved but did not bring blockbuster audiences, including “The
Master,” “Sexy Beast”, and “Birth,” a 2004 drama in which a mysterious young
boy shows up at a woman’s engagement party.
None of the
study’s volunteers had seen any of the films before. While lying in a brain
scanner, they watched scenes from the various movies without sound, including
one from “Birth” in which the boy collapses in a hallway after a tense
conversation with the elegantly dressed woman and her fiancé.
After watching
the clips, the volunteers answered survey questions about what they thought had
happened in each scene. Then, in groups of three to six people, they sat around
a table and discussed their interpretations, with the goal of reaching a
consensus explanation.
All of the
participants were students in the same master of business administration
program, and many of them knew one another to varying degrees, which made for
lively conversations reflecting real-world social dynamics, the researchers
said.
After their
chats, the students went back into the brain scanners and watched the clips
again, as well as new scenes with some of the same characters. The additional
“Birth” scene, for example, showed the woman tucking the little boy into bed
and crying.
The study found
that the group members’ brain activity became more aligned after their
conversation. Intriguingly, their brains were synchronized while they watched
the scenes they had discussed, as well as the novel ones.
Groups of
volunteers came up with different interpretations of the same movie clip. Some
groups, for example, thought the woman was the boy’s mother and had abandoned
him, whereas others thought they were unrelated. Despite having watched the
same clips, the brain patterns from one group to another were meaningfully
different, but within each group, the activity was far more synchronized.
The results have
been submitted for publication in a scientific journal and are under review.
The experiment
also underscored a dynamic familiar to anyone who has been steamrollered in a
work meeting: An individual’s behavior can drastically influence a group
decision. Some of the volunteers tried to persuade their groupmates of a
cinematic interpretation with bluster, by barking orders and talking over their
peers. But others acted as mediators, reading the room and trying to find
common ground.
The groups with
blowhards were less neurally aligned than were those with mediators, the study
found. Perhaps more surprising, the mediators drove consensus not by pushing
their own interpretations but by encouraging others to take the stage and then
adjusting their own beliefs — and brain patterns — to match the group.
Because the
volunteers were eagerly trying to collaborate, the researchers said that the
study’s results were most relevant to situations, like workplaces or jury
rooms, in which people are working toward a common goal.
But what about
more adversarial scenarios, in which people have a vested interest in a
particular position? The study’s results might not hold for a person
negotiating a raise or politicians arguing over the integrity of our elections.
And for some situations, like creative brainstorming, groupthink may not be an
ideal outcome.
“The topic of
conversation in this study was probably pretty ‘safe,’ in that no personally or
societally relevant beliefs were at stake,” said Suzanne Dikker, a cognitive
neuroscientist and linguist at
New York University, who was not involved in the
study.
Future studies could
zero in on brain activity during consensus-building conversations, she said. This
would require a relatively new technique, known as hyperscanning.
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