TOKYO —
Japan’s Sony is launching a new brand that will
offer PC gaming gear, the company announced Wednesday, as it tries to compete
for a share of the lucrative gaming peripherals market.
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Sony is looking to expand beyond its flagship
PlayStation console and boost revenue from other sectors, including PC and
mobile gaming.
The gaming
peripherals market of items used by players was valued at $3.88 billion
globally in 2019 according to Grand View Research.
Sony’s first offerings from its new Inzone brand
will be three wireless headsets and two monitors, the priciest of which will
retail for a suggested $899.99 in the US.
“The market has been expanding with a higher
interest in gaming with the spread of e-sports tournaments and the advancement
of gaming entertainment,” said Yukihiro Kitajima, head of Sony’s game business
and marketing office, in a statement.
Sony is “very late” to the “hopelessly crowded”
sector, said Serkan Toto, CEO of game industry consultancy
Kantan Games.
Rival Microsoft is already well-positioned, along
with competitors like Razer, though Sony will bring unique hardware features,
he told AFP.
The firm’s decision to enter the market now is
linked to its “aggressive plan to boost sales from PC and mobile for its
PlayStation unit to around 50 percent by fiscal 2025,” Toto said.
It “apparently believes that the goal is easier to achieve
by leveraging its position in hardware to raise awareness among PC gamers.”
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