AMMAN
— Young Jordanian baker and entrepreneur Rabih Zureiqat announced
Sunday the launch of a project to sell traditional non-GMO local bread made
with 100 percent whole-wheat bread without adding any white flour, the news
site Khaberni reported.
اضافة اعلان
Zureiqat
said the bread will be available at Qabalan bakeries or for delivery through an
online application on Saturdays, Mondays, and Wednesdays, starting from
12:30pm.
Zureiqat
said that 97 percent of
wheat used in Jordan is imported, while only three
percent is grown locally for various reasons, among which is the spread of the
urban sprawl at the expense of arable land, and the lifting of subsidies for
Jordanian farmers which made sowing wheat commercially unviable.
He
suggested that one way to support local farmers would be to buy wheat from
local farmers at commercially viable prices, with JD0.1 could be added to every
bag of flour sold in order to support local wheat farming.
Zureiqat
said that white
flour is made using only the endosperm of the wheat grain which
is mostly starch and discards the bran and wheat germ which are rich in fiber
and vitamin B as well as iron, copper, zinc magnesium, and anti-oxidants.
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