Orange Jordan Sponsors “Towards Digital and Sustainable Media” Workshop in Collaboration with Madraj
Orange
Jordan sponsored the workshop titled “Towards Digital and
Sustainable Media”, which took place at the Innovation Hub in Orange Digital
Village.
It was conducted in collaboration with Madraj with the support of Al-Jazeera
Media Institute (AJMI).
The workshop aimed to enhance the
skills and enrich the knowledge of journalists, entrepreneurs, and founders of
startup companies, equipping them with the best practices when it comes to
kicking off sustainability and digital media-focused projects.
Experts from Madraj showcased
successful examples of media companies highlighting the most pressing
challenges with proposed solutions.
The expert in business development and
digital marketing, Zeid Nasser, discussed with the participants important
topics including generating revenues and achieving business growth.
Commenting on this sponsorship,
Orange Jordan stressed the significance of this workshop and its contribution
to the enhancement of the media landscape.
Enabling more females and males to
join the sector that plays a pivotal role in shaping public opinion, and
amplifying awareness leaving an impact on all sectors, is growingly
significant.
Orange shed light on its role in
spreading digital education and introduced the participants to its community
programs implemented under the umbrella of Orange Digital Centers (ODC).
It
highlighted the social impact of these initiatives, impacting in turn the
nationwide growth in all sectors.
It is worth noting that this
workshop was part of Al-Jazeera Media Institute’s initiative under the name “Voices
from the South”.
Participants had the chance to put into practice the concepts
and basics they learned at the workshop with Eng.
Muath Khleifat, who provided
valuable feedback on leadership and growth opportunities.
He also identified
interactively with the participants the needs, competitors, and target groups.
Khelifat analyzed methods to generate revenues and costs, develop mechanisms
for working with new partners, and select the best channels for work and
dissemination to achieve profit and sustainability.
For more information, please visit our website: www.orange.jo.